“The Giver” Trailer Makes An Enticing Viral Announcement Michael Lee, March 19, 2014 The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like Brenton Thwaites. While film adaptations of dystopian YA novels have been popping up in recent years, none of them would be even possible if The Giver laid down the foundation, because the novel was one of the first to explore that realm, and give young readers a reason to dive into a good book.Hit the jump to see the trailer, and what looks like a viral campaign.First the trailer. We are introduced to a world that has been ravaged by wars, poverty, famine, and other disasters, but a collective force brought the world together to create a utopia. But when young Jonas (Brenton Thwaites) is assigned to be the community’s keeper of memories, he discovers that this utopia comes at a staggering cost.The trailer ends by showing a website Receive Your Destiny. If you head over there you will meet The Giver (Jeff Bridges) who explains what it means to be a “receiver.” Here is the transcription:To represent their community, a receiver must possess four qualities: intelligence, integrity, courage, and above all a capacity to see beyond. Do you believe you possess these four attributes?After the video ends, the website asks that you join them on April 28 to receive your destiny. It doesn’t look like there will be any viral activity for the film will be happening during WonderCon seeing as its being held on the weekend of April 18. But who knows what will happen. We’ll be sure to keep you posted.The Giver opens on August 15.The haunting story of THE GIVER centers on Jonas, who lives in a seemingly ideal, if colorless, world of conformity and contentment. Not until he is given his life assignment as the Receiver of Memory does he begin to understand the dark, complex secrets behind his fragile community. The film is based on Lois Lowry’s beloved young adult novel of the same name, which was the winner the 1994 Newbury Medal and has sold over 10 million copies worldwide. ARGs & Campaigns Trailers Weekly Viral Marketing Viral News Brenton ThwaitesJeff BridgesPhilip NoyceReceive Your DestinyThe Giver
“The World’s End” Creators Release Interactive Screenplay To “Hot Fuzz” August 20, 2013 With The World’s End coming out at the end of the week and on the heels of the recent release of the interactive script to Shaun of the Dead online, an interactive screenplay to Hot Fuzz, the second film in the “Cornetto Trilogy” of Edgar Wright films, has now… Read More
Viral Video Round Up: More Charlie, Transformers, Up, Firefly, The Lonely Island, Power Rangers, Mad Men, Cedar Rapids, Blake Griffin, Ferris Bueller, and More! March 14, 2011March 14, 2011The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere inbetween. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.Pages: 1 2 Read More
This Week In Viral – Nothing Big…Yet February 22, 2009July 18, 2010It’s been a relatively quiet week in viral campaigns, with just a few small updates to 2012, Angels & Demons, Terminator, and Watchmen. 2012 – The viral site ThisIsTheEnd.com has yet another Charlie Frost video, this time talking about an underground seed bank. Here’s the video: More viral news after… Read More