20 March 2014 2032 Views

Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign

by Alex Gerage

usps-spidey

With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is almost assuredly on the way, it is refreshing to report that the new Spider-Man flick is launching a good-old-fashioned promotional partnership—with the United States Postal Service. Sound like an odd pairing? Hit the jump to learn more.

The USPS partnership with The Amazing Spider-Man 2 is meant to help promote its Priority Mail Flat Rate shipping service by highlighting the two’s shared characteristics of “speed, agility, and reliability.” From now through the release of the film, USPS customers can ship packages using special Spidey-themed Priority Mail Flat Rate shipping boxes and other post office goodies found at the USPS website.

spidey-boxes

A Marvel superhero and our nation’s postal service may seem like a puzzling pair for a promotional campaign, but when you are reminded that Captain America partnered with Dunkin Donuts and Wrigley’s chewing gum back in 2011, you realize unions like this are par for the course in the run-up to a blockbuster film’s release. So enjoy the stylish (and free!) special edition shipping boxes while they are available, and watch this fun promo commercial below featuring a very special cameo:

You can follow the “Amazing Delivery” campaign online using the hashtag #amazingUSPS. The Amazing Spider-Man 2 swings into theaters May 2.



New

Terrible Trailer Tuesday
11 December 2018
Terrible Trailer Tuesday

May interest You

AVENGERS 4: ENDGAME FIRST TRAILER IS UPON US..
07 December 2018
AVENGERS 4: ENDGAME FIRST TRAILER IS UPON US..
SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!
21 November 2018
SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!
We have lost a Super-Hero in Stan Lee. RIP. But the Legacy Continues. Forever. EXCELSIOR!
13 November 2018
We have lost a Super-Hero in Stan Lee. RIP. But the Legacy Continues. Forever. EXCELSIOR!

Popular

TOM HIDDLESTON On Course to Write AND Direct BOND 25?
16 September 2018
TOM HIDDLESTON On Course to Write AND Direct BOND 25?
INSIGHT: Exploring the Acting Craft with JANE MERROW
02 October 2018
INSIGHT: Exploring the Acting Craft with JANE MERROW

Tags