20 March 2014 1914 Views

Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign

by Alex Gerage

usps-spidey

With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is almost assuredly on the way, it is refreshing to report that the new Spider-Man flick is launching a good-old-fashioned promotional partnership—with the United States Postal Service. Sound like an odd pairing? Hit the jump to learn more.

The USPS partnership with The Amazing Spider-Man 2 is meant to help promote its Priority Mail Flat Rate shipping service by highlighting the two’s shared characteristics of “speed, agility, and reliability.” From now through the release of the film, USPS customers can ship packages using special Spidey-themed Priority Mail Flat Rate shipping boxes and other post office goodies found at the USPS website.

spidey-boxes

A Marvel superhero and our nation’s postal service may seem like a puzzling pair for a promotional campaign, but when you are reminded that Captain America partnered with Dunkin Donuts and Wrigley’s chewing gum back in 2011, you realize unions like this are par for the course in the run-up to a blockbuster film’s release. So enjoy the stylish (and free!) special edition shipping boxes while they are available, and watch this fun promo commercial below featuring a very special cameo:

You can follow the “Amazing Delivery” campaign online using the hashtag #amazingUSPS. The Amazing Spider-Man 2 swings into theaters May 2.



New

James Bond to Return in ‘Man with the Golden Papoose’. Daniel Craig, Piers Morgan and Richard Madden all thought to be Involved..
17 October 2018
James Bond to Return in ‘Man with the Golden Papoose’. Daniel Craig, Piers Morgan and Richard Madden all thought to be Involved..

May interest You

ARE we VENOM? Yes We are. Tom Hardy Stars in a Fun, Fantastical, Ruddy Good Romp. Perfect Symbiosis!
07 October 2018
ARE we VENOM? Yes We are. Tom Hardy Stars in a Fun, Fantastical, Ruddy Good Romp. Perfect Symbiosis!
INSIGHT: Exploring the Acting Craft with JANE MERROW
02 October 2018
INSIGHT: Exploring the Acting Craft with JANE MERROW
The Queen of Cosplay! Meet MARY POPPINS! SNOW WHITE! And the Amazing Girl who can LITERALLY become just about ANY Character..
18 September 2018
The Queen of Cosplay! Meet MARY POPPINS! SNOW WHITE! And the Amazing Girl who can LITERALLY become just about ANY Character..

Popular

HENRY CAVILL OUT as SUPERMAN? TOM HIDDLESTON set to replace him?
12 September 2018
HENRY CAVILL OUT as SUPERMAN? TOM HIDDLESTON set to replace him?
TOM HIDDLESTON On Course to Write AND Direct BOND 25?
16 September 2018
TOM HIDDLESTON On Course to Write AND Direct BOND 25?

Tags