20 March 2014 1370 Views

Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign

by Alex Gerage

usps-spidey

With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is almost assuredly on the way, it is refreshing to report that the new Spider-Man flick is launching a good-old-fashioned promotional partnership—with the United States Postal Service. Sound like an odd pairing? Hit the jump to learn more.

The USPS partnership with The Amazing Spider-Man 2 is meant to help promote its Priority Mail Flat Rate shipping service by highlighting the two’s shared characteristics of “speed, agility, and reliability.” From now through the release of the film, USPS customers can ship packages using special Spidey-themed Priority Mail Flat Rate shipping boxes and other post office goodies found at the USPS website.

spidey-boxes

A Marvel superhero and our nation’s postal service may seem like a puzzling pair for a promotional campaign, but when you are reminded that Captain America partnered with Dunkin Donuts and Wrigley’s chewing gum back in 2011, you realize unions like this are par for the course in the run-up to a blockbuster film’s release. So enjoy the stylish (and free!) special edition shipping boxes while they are available, and watch this fun promo commercial below featuring a very special cameo:

You can follow the “Amazing Delivery” campaign online using the hashtag #amazingUSPS. The Amazing Spider-Man 2 swings into theaters May 2.



New

PolitFlix Episode 7: The Podcast Awakens! James Murphy, Dave Bond and Frank Mengarelli talk the Politics of Star Wars. Also: Kingsman 2 and Star Trek Discovery and the usual Current Affairs Chat
29 September 2017
PolitFlix Episode 7: The Podcast Awakens! James Murphy, Dave Bond and Frank Mengarelli talk the Politics of Star Wars. Also: Kingsman 2 and Star Trek Discovery and the usual Current Affairs Chat

May interest You

Fall of The Mummy, Dark Universe and other mistakes Hollywood must cease making
21 June 2017
Fall of The Mummy, Dark Universe and other mistakes Hollywood must cease making
Guardians of the Galaxy and Fast and the Furious: Two Franchises with new Sequels. Flawed but Fun. And focused on FAMILY.
29 April 2017
Guardians of the Galaxy and Fast and the Furious: Two Franchises with new Sequels. Flawed but Fun. And focused on FAMILY.
Ghost in the Shell Review Forget the Whitewashing Ignore the Source Material and just Enjoy a Solid Sci Fi Thriller with Scarlett
31 March 2017
Ghost in the Shell Review Forget the Whitewashing Ignore the Source Material and just Enjoy a Solid Sci Fi Thriller with Scarlett

Popular

Jake’s Corner
30 July 2017
Jake’s Corner
Johan Glans – World Tour of Skåne
30 July 2017
Johan Glans – World Tour of Skåne

Tags