‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists Michael Lee, April 4, 2014April 4, 2014 In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers.Now new interactive posters have popped up online. Teaming up with Spotify, Fox Searchlight Pictures have unveiled a set of new character posters with personalized Spotify playlists. Mashable was able to obtain these playlists created by the films music supervisor Randall Poster. Check them out below. So what do you think? Do these playlists mirror these character posters?Wes Anderson‘s The Grand Budapest Hotel recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. Starring Ralph Fiennes, F. Murray Abraham, Edward Norton, Mathieu Amalric, Saoirse Ronan, Adrien Brody, Willem Dafoe, Léa Seydoux, Jeff Goldblum, Jason Schwartzman, Jude Law, Tilda Swinton, Harvey Keitel, Tom Wilkinson, Bill Murray, Owen Wilson, and introducing Tony Revolori. The film is out in theaters now. ARGs & Campaigns Viral Marketing Viral News Fox Searchlight PicturesSpotifyThe Grand Budapest HotelWes Anderson
“The Amazing Spider-Man 2” Viral Campaign’s Counts Down To Electro’s Arrival December 11, 2013December 11, 2013The first trailer for The Amazing Spider-Man 2 dropped last week, and at first glance there were no hidden links that appeared during the trailer’s 2:41 runtime. But that depends on what kind of resolution you are seeing it at. In the days after it was announced that Spider-Man would… Read More
Events Universal’s Horror Nights Adds Mazes Based On Shows ‘From Dusk Till Dawn’ And ‘Face Off’ July 19, 2014In a couple months Universal Studios Hollywood will be unleashing their terror for the Halloween season at their annual Horror Nights fright fests. This week two additional mazes have been announced: El Rey’s Network “From Dusk Till Dawn” and Syfy’s “Face Off: In The Flesh”. Both mazes add on to… Read More
Two New “The Dark Knight Rises” Posters! July 5, 2012July 5, 2012We are now about two weeks away from the epic conclusion of the Dark Knight Legend and the marketing machine seems to be working overtime. We recently told you about an online game called The Fire Rises in which you play as a member of Bane’s army. Well it got… Read More