“Godzilla” Viral Campaign Gives Social Media The Extended Look Michael Lee, April 7, 2014April 7, 2014 The Godzilla viral marketing campaign took to Facebook and Twitter to get users to demand the truth about the monster just like Bryan Cranston does in the trailer, and they responded with one collective roar. The Legendary Pictures team in conjunction with Warner Bros. have released an extended look at the film, after a small social media campaign was launched earlier last week where the marketing teams asked social media to use the hashtag #demandtoknow to unlock the secrets of the King Of Monsters.Now they have given us the truth behind Godzilla, and to see what the truth is, you’ll have to hit the jump.We are nearing the film’s release, which could mean there could be more updates to the film’s viral marketing campaign. So far the only viral site the film has is the MutoResearch website that was launched last year. Since then the site has only seen character updates in the form of surveillance footage. But as the release draws closer, more secrets are revealed. So it’s quite possible that we could see an update in the film’s viral marketing campaign in the near future.An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure, from Warner Bros. Pictures and Legendary Pictures, pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence.Gareth Edwards directs “Godzilla,” which stars Aaron Taylor-Johnson (“Kick-Ass”), Oscar® nominee Ken Watanabe (“The Last Samurai,” “Inception”), Elizabeth Olsen (“Martha Marcy May Marlene”), Oscar® winner Juliette Binoche (“The English Patient,” “Cosmopolis”), and Sally Hawkins (“Blue Jasmine”), with Oscar® nominee David Strathairn (“Good Night, and Good Luck.,” “The Bourne Legacy”) and Bryan Cranston (“Argo,” TV’s “Breaking Bad”). Viral Marketing Aaron Taylor JohnsonBryan CranstonElizabeth OlsenGareth EdwardsGodzillaLegendary PicturesWarner Bros
Contests Which Smurf Do You Want On “America’s Got Talent”? Vote and Enter For A Chance To Win Great Prizes! July 21, 2011Over the past few weeks, fans of the Smurfs have been working to get their favorite characters on the popular NBC talent show America’s Got Talent. Well, now you can help too! After the jump, vote for which Smurf you’re looking forward to seeing on America’s Got Talent the most… Read More
Viral Marketing Kermit Duets with Tiffany Thornton In Holiday Music Video December 24, 2010Usually the YouTube videos from The Muppets are clever and entertaining, but it seems like they missed the mark in their latest video, which celebrates the holiday season. In it, Kermit the Frog sings a Christmas duet with Disney pop star Tiffany Thornton titled “I Believe”. This cross promotion within… Read More
CW “Arrow” Star Stephen Amell Tweets Viral Website March 25, 2013The CW’s new hit series Arrow is a gritty adaptation of the DC Comics character Green Arrow. The actor playing the archer, Stephen Amell tweeted a link today that takes you to a viral website. Get the details after the break. Read More