18 April 2014 5080 Views

Oddly Timed “Captain America” Promotion Offers You A S.H.I.E.L.D. Badge For Free

by Alex Gerage

SHIELD-badge

So you saw Captain America: The Winter Soldier. You have been keeping up with Agents of S.H.I.E.L.D. You know the Marvel Cinematic Universe has been going through some pretty big changes lately. You might be a little perplexed then to learn about a promotion running now between Marvel and CafePress. Is it too late to join S.H.I.E.L.D.? Find out after the jump.

Like you would order a custom t-shirt or coffee mug, Marvel and CafePress have joined forces to offer fans their own, custom S.H.I.E.L.D identification badge until May 25. The promotion, which actually began March 25, was mentioned on the Captain America and Marvel Facebook pages today:

Welcome to S.H.I.E.L.D., new agents! Get your own free S.H.I.E.L.D. ID Badge printed with your photo, name and agent details here at CafePress – and remember to carry it with you at all times (you know, for security clearance).

It’s a great idea, and while it makes perfect contextual sense as a promotion run prior to The Winter Soldier, it certainly feels like the marketing team behind this was a month or two late in executing its rollout.

Custom S.H.I.E.L.D. identification badges would have been a perfect idea four years ago when Iron Man 2 was about to hit theaters. Fans could have received these at the beginning of S.H.I.E.L.D’s growing presence in the Marvel films, and many viral marketing initiatives could have been developed specifically for those having “agency clearance.” Now that we all saw the organization literally crash and burn at the end of Captain America, the novelty of it is somewhat lessened, though I am sure this will still be a popular get, especially those that want to be a Hydra agent for Halloween.

Here’s hoping we’ll witness some sort of a S.H.I.E.L.D. rebuild in the coming films, and as official agents, we might be a part of it.



New

Terrible Trailer Tuesday
11 December 2018
Terrible Trailer Tuesday

May interest You

SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!
21 November 2018
SUPERMAN DIED. SUPERMAN GOT MARRIED! SUPERMAN STALLED. LOIS AND CLARK FLEW!
We have lost a Super-Hero in Stan Lee. RIP. But the Legacy Continues. Forever. EXCELSIOR!
13 November 2018
We have lost a Super-Hero in Stan Lee. RIP. But the Legacy Continues. Forever. EXCELSIOR!
The Amazing BRIAN TYLER in Concert: The Man! The Music! The Myth Making sounds of IRON MAN, FAST AND FURIOUS, THOR, FORMULA 1 and many more..
31 October 2018
The Amazing BRIAN TYLER in Concert: The Man! The Music! The Myth Making sounds of IRON MAN, FAST AND FURIOUS, THOR, FORMULA 1 and many more..

Popular

TOM HIDDLESTON On Course to Write AND Direct BOND 25?
16 September 2018
TOM HIDDLESTON On Course to Write AND Direct BOND 25?
INSIGHT: Exploring the Acting Craft with JANE MERROW
02 October 2018
INSIGHT: Exploring the Acting Craft with JANE MERROW

Tags