“Godzilla” Takes Over Toronto Street To Promote Film Kevin C, May 16, 2014May 16, 2014 Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit the jump to see more of the carnage.Toronto-based marketing firm Juxta Productions created the scene; complete with crashing subway car, cracks in a nearby building and even vehicles along the rooftop. Walking by this, you might think Godzilla was close by. The attention to detail appears to be striking, as the subway car looks quite real. The entire display is said to have taken six weeks from conception to realization.You’ll notice the subway car says “Fremont”, no doubt a reference to the in-world location where Godzilla wreaks havoc in and around San Francisco. What’s amazing is that the subway car actually appears to be an older Toronto Transit (TTC) vehicle, as referenced by the red “5824” id number on the side. Surely it must have been a task to get something like that from the TTC.Needless to say, if you were walking south on Yonge Street and saw this scene rising from around the corner of a local camera store at Elm Street – you might be more than a little taken aback at the sight. That’s likely exactly what was intended, with theatres playing Godzilla no more than a couple blocks south of the scene.Update: Warner Brothers has also released a cool video that looks at the creation of this promotion. Check it out.Godzilla stars Aaron Taylor-Johnson, Elizabeth Olsen, Bryan Cranston and a big, green, monster. The movie opened today, May 16th, 2014. ARGs & Campaigns Viral Marketing Aaron Taylor JohnsonBryan CranstonElizabeth OlsenGodzillaJuxta Productions
Let Me In’s “Bloody” Viral Marketing July 14, 2010July 16, 2010To me, one of the best forms of viral marketing is that physical piece that gives the recipient a special feeling. Sometimes it’s a cell phone or a flash drive with confidential info. Perhaps it’s a wallet or a birthday cake. And sometimes, it’s a funnel…. with dried up blood… Read More
Check Out “The Beauty Inside” First Look Trailer August 12, 2012August 11, 2012A few weeks ago, we told you about the new social film The Beauty Inside, a romantic tale sponsored by Intel and Toshiba (makers of the social thriller Inside). The film follows Alex, a guy (voiced internally by Topher Grace) who wakes up every morning in a new body. The… Read More
Captain America Movie Tie-In Comic Premieres Sunday February 1, 2011Get ready Captain America fans, because the marketing machine for Captain America: The First Avenger is about to begin. A few weeks back, we reported that Marvel’s second big release of the summer would be debuting new footage sometime during Super Bowl XLV. Earlier today, Marvel announced that a new… Read More