I’m not ashamed to say that I contributed to Zach Braff‘s Kickstarter campaign for his new film, Wish I Was Here. I loved his directorial debut Garden State and I was interested in seeing what he would create in his follow-up and companion piece to his earlier film. For those like me who contributed, Braff just released his new full trailer for the film and he found a way to personalize it for each Kickstarter backer. Check out the trailer after the break to see how he did this.
For those who pledged money to his campaign, a link was given based on each person’s email that allows for a specialized introduction, where Braff gives a specific “Thank You” to that person. Here’s my video introduction along with the trailer:
Despite what you might think about Braff‘s Kickstarter campaign, I think this is a unique and cool way of giving special recognition to each backer as well as a great way to spread the word about his film. Due to the customized intro, people will be willing post this personalized trailer on their different forms of social media. It’s a great way to virally market your film along with thanking the people that made that film happen.
If you don’t know about Wish I Was Here, per the IMDb page, here’s the synopsis of the story:
‘Wish I Was Here’ is the story of Aidan Bloom, a struggling actor, father and husband, who at 35 is still trying to find his identity; a purpose for his life. He winds up trying to home school his two children when his father can no longer afford to pay for private education and the only available public school is on its last legs. Through teaching them about life his way, Aidan gradually discovers some of the parts of himself he couldn’t find.