22 May 2014 1411 Views

“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’

by Michael Lee

transformers-extinction-poster

Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign.

The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a secret phone number was revealed asking audiences to report any suspicious Transformer activity. Now the latest update continues to follow in those footsteps as the site has been updated with brand new clips and a video detailing the attack on Chicago, which has forced the humans to hunt and destroy the Transformers, whether they are Autobots or Decepticons. Hit the jump to see the full video.

The newly updated website is divided into three different sections. The Fall Of Chicago video is a visceral look at to what has changed in the three years since the events of Transformers: Dark of the Moon.

One provides newspaper clips page provides an international feel as it gives insights and opinions on how the war between the Autobots and Decepticons have changed the world. And it is unaimous, the people of earth fear the Transformers, both factions, and government officials want them off the planet as soon as possible. From the United States to Spain and Australia to Japan, the Battle in Chicago has changed the way the humans see aliens, and given the impression that humans and aliens will never be able to co-exist. Check them out in the images below.

The third and final section is more for people who enjoy the downloadable wallpaper and miniposters. But they keep to the theme of the anti-Transformer propaganda posters.

Opening in theaters on June 27, Transformers: Age Of Extinction stars Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor, and Titus Welliver.

TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

transformers age of extinction movie poster



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