27 May 2014 915 Views

‘The Signal’ Viral Marketing Campaign Gets Personal

by Michael Lee

the signal trailer header

Trying to figure out The Signal viral marketing campaign is an effort in futility. We don’t know much about the film itself, considering it is being marketing that way. Focus Features is really playing on the mystery themes of the sci-fi thriller by marketing through the RUAGITATED viral site, and its strange and cryptic videos, clips, and trailers.

Now a new update to The Signal‘s viral marketing campaign has launched, and it again shows a new gritty video of the interrogation process as seen in the trailers and clips. To add to that, it gets even more personal by asking you a questionnaire about The Signal. Hit the jump to learn more.

Heading over to the RUAGITATED.com website again, type in “interrogate” in the password space. From there you will see a video of the interrogation process seen in the film. But to get to full experience, you must answer the questions on the next page. While it may not give us any clues as to what the film is about, it does add to that mystery sci-fi thriller experience.

Here is a transcript of the questionnaire from the viral site

The following is the transcript of a Turing Test Examination

[PROCTOR]$ CAN YOU PLEASE TYPE YOUR NAME?
[USER]$ MICHAEL LEE
[PROCTOR]$ THANK YOU. DO YOU UNDERSTAND WHY YOU ARE HERE TODAY?
[USER]$ NO
[PROCTOR]$ OUR INFORMATION IS EXTREMELY LIMITED. WE’LL DO WHAT WE CAN TO CLARIFY THE PURPOSE OF THIS EXAMINATION TO YOU. HOW DO YOU FEEL ABOUT EXAMINATIONS?
[USER]$ OKAY, I GUESS
[PROCTOR]$ WE ONLY OFFER ASSISTANCE. ARE YOU FEELING WELL?
[USER]$ NO
[PROCTOR]$ THIS MAY BE AN EFFECT OF YOUR ENCOUNTER. WE HAVE NOTED YOUR STATUS. WHAT YEAR IS IT?
[USER]$ 2014
[PROCTOR]$ TIME AND SPACE. IT IS AN IMPORTANT FACTOR TO EXISTENCE. CAN YOU RECALL FOR ME THE FIRST TIME YOU ENCOUNTERED THE SIGNAL?
[USER]$ TODAY
[PROCTOR]$ WE WILL DECIDE HOW WE PROCEED WITH THIS INFORMATION. CAN YOU DESCRIBE FOR ME WHAT YOU REMEMBER FROM THE ENCOUNTER?
[USER]$ BRIGHT LIGHTS, WHITE NOISE
[USER]$ VERY GOOD, MICHAEL. WERE YOU ALONE AT THE TIME OF THE ENCOUNTER?
[USER]$ NO
[USER]$ WHO WAS WITH YOU?
[USER]$ MY GIRLFIREND
[USER]$ THAT’S NICE, IT’S NICE TO HAVE SOMEONE TO SHARE EXPERIENCES WITH. HOW IS YOUR GIRLFRIEND FEELING?
[PROCTOR]$ CAN YOU DESCRIBE FOR ME WHAT YOU REMEMBER FROM THE ENCOUNTER?
[USER]$ I DON’T REMEMBER MUCH
[USER]$ THAT’S ALRIGHT. THAT’S PRETTY COMMON. MICHAEL, I’M GOING TO NEED TO ASK YOU A QUESTION AND IT MAY SEEM A LITTLE STRANGE BUT YOUR HONESTY IS VERY IMPORTANT.
[USER]$ ARE YOU FROM EARTH?
[PROCTOR]$ CAN YOU DESCRIBE FOR ME WHAT YOU REMEMBER FROM THE ENCOUNTER?
[USER]$ I AM FROM EARTH, I DON’T REMEMBER ANYTHING.
[PROCTOR]$ ONCE WE HAVE AN ACCOUNT OF ALL THE EVENT SEQUENCES WE MAY THEN BE ABLE TO UNDERSTAND A PATTERN TO THE ENCOUNTERS. THIS NEXT QUESTION MAY BE DIFFICULT…ARE YOU FROM EARTH?
[USER]$ NO
[PROCTOR]$ LOCATION IS TRIVIAL WHEN YOU ARE IN THE INFINITE.

Check out the audio clip of the interrogation.

Directed by William Eubank, The Signal stars Laurence Fishburne, Brenton Thwaites, Sarah Clarke, Olivia Cooke, and Beau Knapp. Focus Features will release the film into theaters starting June 13 and will expand throughout June.

Three college students on a road trip across the Southwest experience a detour: the tracking of a computer genius who has already hacked into MIT and exposed security faults. The trio find themselves drawn to an eerily isolated area. Suddenly everything goes dark. When one of the students, Nic (Brenton Thwaites of The Giver and Maleficent), regains consciousness, he is in a waking nightmare…

the signal movie poster



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