Rooster Teeth’s IndieGoGo Project “Lazer Team” Reaches $1 Million In Record Time Michael Lee, June 9, 2014June 9, 2014 From the people who brought you Red Vs. Blue comes an IndieGoGo campaign most of you have seen already. The very popular YouTube channel Rooster Teeth, which has 5 million followers and up to 2 billion views, started out as a Halo parody between red and blue players, turned to their fans for help funding their first movie called Project Lazer team.The project itself launched on Friday, and needed to reach a goal of $650,000 in a month. Fans have contributed $1 million since then, and there are still 28 days left on the project. With the $650,000 asked going to visual effects, talent and shooting locations, among other needs, the extra funds would be a great incentive for creating a better quality product. Hit the jump to see what kinds of incentives were being offered, and what the producers have to say about the film.Smaller incentives can range from simple thank yous to advanced copies of DVDs/Blu-rays. Also digital production notes and behind the scene looks. Those who funded more will receive incentives such as exclusive t-shirts, signed DVDs/Blu-rays, exclusive mugs, or maybe a combination if you purchase more than just the single items. Bigger incentives includes customized voice mails. VIP passes to RTX 2014 and to the premiere of the movie are already sold out.“The dedication of our community over the last eleven years has been amazing. Their support over the last two days has been absolutely humbling,” said Rooster Teeth Co-Founder and Creative Director Burnie Burns. “Nothing short of awe inspiring. I am so proud to be a part of this group of people, and I look forward to even bigger milestones during the next 28 days of this campaign.”Here’s an official synopsis of the film: Lazer Team synopsis In the late 1970’s, the Search For Extraterrestrial Intelligence project received a one time signal from outer space. It looked exactly as theorists thought a communication from an alien civilization would — unfortunately it has never been decoded. Or so we were told. Unbeknownst to the general public the signal was translated and told us two things: 1. We are not alone. 2. The galaxy is a dangerous place. Lazer Team is a live-action, sci-fi comedy that takes place decades later in the aftermath of this event.Don’t forget to head to the Rooster Teeth IndieGoGo campaign to donate to the project. ARGs & Campaigns Viral Marketing Viral News Indie GoGoLazer TeamRooster Teeth
District 9 Facebook Page Posts Mysterious Video, But Not For District 9 February 21, 2011February 21, 2011It’s not about District 10, either. In fact, the video is in no way related to District 9, or any of the filmmakers behind the movie. It is, however, tied to Sony Pictures, the studio behind the District 9 campaign. This silent and mysterious video is from no other than… Read More
Holy Websites, Batman! – A Viral In The Making? July 13, 2010July 13, 2010Remember the “Experience” from Sony? The one that handed us the viral sites, as opposed to letting us find them? You know, the ones from District 9 and 2012? Well apparently there is a viral campaign in the making that has been found, way before it started. What it’s for… Read More
Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue September 22, 2011September 22, 2011A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and… Read More