How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride Michael Lee, June 27, 2014June 28, 2014 Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons.This viral campaign was a stark contrast to the film’s plot which has humans hating Transformers instead of itching to ride in them. So while fans had a chance to take a ride in the greatest Autobot, what these three people didn’t know was that they were becoming a part of the latest viral sensation by having Optimus Prime show up as their taxi. This latest prank video from Break.com, captures all of the target’s reactions to Optimus Prime picking them up. Hit the jump to see three different reactions in one single video, and to learn how all of this was planned. Now the original campaign gave fans the opportunity to ride in Optimus Prime for a 15 minute ride. With a very narrow window of time, we haven’t been able to see what fans thought of the experience itself. Luckily, the prank video above was created.Much like the Devil baby prank, or the Carrie coffee shop prank, this particular prank is a reaction based one. So all the hilarious surprised faces you see are of course part of the prank. Andy Signore, programming VP at Break.com parent company Defy Media, told The Hollywood Reporter that Paramount reached out to Break, given the site’s reputation for successful prank videos. However it seems like there was some heavy editing with the voice of Optimus, so who knows what is real and what is fake in this video. Regardless, it’s pretty cool to see a ostentatious Mack truck roll through the city of Los Angeles so casually.Transformers: Age Of Extinction is now open in theaters. Apps Break.comParamount PicturesTransformers: Age of ExtinctionUber
Facebook Debuts Mention Boxes During Emmys August 25, 2014April 15, 2015Award shows are finding new and inventive ways to interact with their fans beyond the behind the scenes look or photobooth shots. Social media has the door for nominees to talk to their fans. Often times viewers are asked to include a hashtags to help increase the show’s social media… Read More
THX Tune-up App Calibrates Home Theater With Lucas Sound Technology February 4, 2013We here at MovieViral love our apps, some more than others, but any app that gives us an enhanced user experience is a great app. Of course the app would have to be user friendly but also very sophisticated so that it would not be a dull experience. Thankfully, the… Read More
Nokia Creates Interactive 3D Map of Gotham City July 8, 2012It’s the map we deserve, but not the one we need, or something. Nokia has partnered with The Dark Knight Rises to bring us a 3D map of Gotham City using Nokia Maps. Find out more, including how you can win prizes, after the break. Read More