27 June 2014 944 Views

How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride

by Michael Lee

transformers age of extinction uber prank video

Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons.

This viral campaign was a stark contrast to the film’s plot which has humans hating Transformers instead of itching to ride in them. So while fans had a chance to take a ride in the greatest Autobot, what these three people didn’t know was that they were becoming a part of the latest viral sensation by having Optimus Prime show up as their taxi. This latest prank video from Break.com, captures all of the target’s reactions to Optimus Prime picking them up. Hit the jump to see three different reactions in one single video, and to learn how all of this was planned.

Now the original campaign gave fans the opportunity to ride in Optimus Prime for a 15 minute ride. With a very narrow window of time, we haven’t been able to see what fans thought of the experience itself. Luckily, the prank video above was created.

Much like the Devil baby prank, or the Carrie coffee shop prank, this particular prank is a reaction based one. So all the hilarious surprised faces you see are of course part of the prank. Andy Signore, programming VP at Break.com parent company Defy Media, told The Hollywood Reporter that Paramount reached out to Break, given the site’s reputation for successful prank videos. However it seems like there was some heavy editing with the voice of Optimus, so who knows what is real and what is fake in this video. Regardless, it’s pretty cool to see a ostentatious Mack truck roll through the city of Los Angeles so casually.

Transformers: Age Of Extinction is now open in theaters.

transformers age of extinction image review 01



New

Poliflix is Back with a SteamPunk Themed Advent Episode: Sherlock Holmes, Wild Wild West and the League of Extraordinary Gentlemen face Dave Bond and James Murphy!
03 December 2017
Poliflix is Back with a SteamPunk Themed Advent Episode: Sherlock Holmes, Wild Wild West and the League of Extraordinary Gentlemen face Dave Bond and James Murphy!

May interest You

Drillbit Taylor
09 July 2017
Drillbit Taylor
Indiana Jones and the Kingdom of the Crystal Skull
03 July 2017
Indiana Jones and the Kingdom of the Crystal Skull
‘Terminator Genisys’ Super Bowl Commercial: New Threat, Same Ol’ Terminator
01 February 2015
‘Terminator Genisys’ Super Bowl Commercial: New Threat, Same Ol’ Terminator

Popular

PolitFlix 5: Would the Reel Tony Blair please stand up? James Murphy and Dave Bond take a look at Mr Blair in Politics and on Film. Also Star Wars IX, Bond 25 and the usual News and Comment
27 September 2017
PolitFlix 5: Would the Reel Tony Blair please stand up? James Murphy and Dave Bond take a look at Mr Blair in Politics and on Film. Also Star Wars IX, Bond 25 and the usual News and Comment
PolitFlix Episode 7: The Podcast Awakens! James Murphy, Dave Bond and Frank Mengarelli talk the Politics of Star Wars. Also: Kingsman 2 and Star Trek Discovery and the usual Current Affairs Chat
29 September 2017
PolitFlix Episode 7: The Podcast Awakens! James Murphy, Dave Bond and Frank Mengarelli talk the Politics of Star Wars. Also: Kingsman 2 and Star Trek Discovery and the usual Current Affairs Chat

Tags