14 July 2014 759 Views

Universal Pictures And Spritz Will Help You To Read Like “Lucy”

by Michael Lee

lucy

Movie websites are quickly falling by the wayside thanks in part to social media. Instead of fans constantly checking up on a particular website only to see no updates, Facebook, Twitter, Vine, and other social media platforms can bring those updates to the respective platforms in an instant. But on those rare occasions, a movie website will have something of interest that will draw you to the site.

NBCUniversal and Spritz have teamed up to help promote Luc Besson‘s upcoming Lucy, starring Scarlett Johansson and Morgan Freeman. In the film Lucy is injected with a drug that allows her to use more than 10% of her brain, which is what the average human is capable of. A new page on Lucy’s website will actually measure how much of your brain you are using through a series of tests. Do you think you have what it takes to access more than 10% of your brain? Hit the jump to find out.

While the site does has a series of tests that will measure your brain’s capacity through math questions, visual acuity, and other mindbending tasks, what the site really does is promote Spritz, a texting stream technology that will read a site or highlighted text one streaming word at a time. The page uses the Spritz technology, and acts as though you are reading like Lucy would, and thus promoting the movie as well in one fell swoop.

Spritz is available for most desktops like Firefox, Safari, Chrome and even IE. It is also available for most smartphones.

In a world run by the mob, street gangs, drug addicts and corrupt cops, Lucy (Scarlett Johansson) is a woman living in Taipei, Taiwan who is forced to work as a drug mule for the mob. The drug implanted in her body inadvertently leaks into her system, which allows her to use more than the normal 10% of her brain’s capacity, thus changing her into a superhuman.As a result, she can absorb information instantaneously, is able to move objects with her mind, and can choose not to feel pain or other discomforts.

Lucy opens in theaters on July 25.

lucy movie poster



New

PolitFlix Podcast Episode 2: Tom Clancy’s Jack Ryan, Nolan’s Dunkirk and Dark Knight and Aging Action Heroes from Bond to Indy
16 August 2017
PolitFlix Podcast Episode 2: Tom Clancy’s Jack Ryan, Nolan’s Dunkirk and Dark Knight and Aging Action Heroes from Bond to Indy

May interest You

We Have a Podcast! Presenting Polit-Flix: a Discussion of Film and Politics. Episode 1..
12 July 2017
We Have a Podcast! Presenting Polit-Flix: a Discussion of Film and Politics. Episode 1..
Forgetting Sarah Marshall
03 July 2017
Forgetting Sarah Marshall
Ghost in the Shell Review Forget the Whitewashing Ignore the Source Material and just Enjoy a Solid Sci Fi Thriller with Scarlett
31 March 2017
Ghost in the Shell Review Forget the Whitewashing Ignore the Source Material and just Enjoy a Solid Sci Fi Thriller with Scarlett

Popular

Dead Aliens Tell no Tales: Pirates of the Caribbean 5 and Alien Covenant prove Perfectly Adequate yet Uninspired Franchise Entry Entertainments
03 June 2017
Dead Aliens Tell no Tales: Pirates of the Caribbean 5 and Alien Covenant prove Perfectly Adequate yet Uninspired Franchise Entry Entertainments
INDIANA JAX Fighting to Prevent Poaching on a REAL life Adventure with Jax Metcalfe (via her favourite movies!)
07 June 2017
INDIANA JAX Fighting to Prevent Poaching on a REAL life Adventure with Jax Metcalfe (via her favourite movies!)

Tags