A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,” the faux interview actually is a promotion for MTV’s the Video Music Awards.
Featuring VMA nominees and performers Nicki Minaj, Iggy Azalea, and Jason Derulo, the special has the stars subjecting themselves to the antics of the fictional celebrity tabloid TV show “Skylark Tonight.” The special includes Franco as Skylark and Rogen as producer Aaron Rapoport, grilling each interviewee about everything ranging from the benefits of being Australian, trying to bait one to singing one’s name, to the size of certain body parts hit the jump to see the entire interview.
In the action-comedy The Interview, Skylark and Rapoport discover that North Korean leader Kim Jong-un is a fan of their show and they land an interview with him in an attempt to legitimize themselves as journalists. As Dave and Aaron prepare to travel to Pyongyang, their plans change when the CIA recruits them, perhaps the most unlikely candidates, to “take out” Kim Jong-un.
Directed by Evan Goldberg, The Interview also stars Lizzy Caplan, Randall Park, and Timothy Simons. It opens on December 25, 2014, Christmas Day.