21 October 2014 1928 Views

‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices

by Michael Lee

the hunger games: mockingjay - part i jennifer lawrence

What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger Games: Mockingjay – Part I by revealing Panem’s strategy to keep their nation together, and now Lionsgate is revealing more of that by releasing viral videos to help promote their upcoming film.

Starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Donald Sutherland, Jena Malone, Jeffery Wright, Philip Seymour Hoffman, Julianne Moore, and more. Hit the jump to check out the latest videos.

The videos have the same Panem opening sequence as the early promotions released earlier this year. But loyal YouTube watchers may notice something famialir about the characters in the trailer. They feature actual YouTube personalities like iJustine, Feast of Fiction, and more.

TUESDAY – District 2:
Experience the pride & power one must possess to join the ranks of the Capitol’s noble Peacekeeper force, featuring tutelage and insight from District 2’s Senior Peacekeeper Training Officer Shane Fazen, of the instructional MMA & self-defense instruction YouTube channel ‘fightTIPS’.

WEDNESDAY – District 5:
Venture deep into District 5’s ‘Coriolanus Nine’ power facility to join Chief Energy Researcher Derek Muller, known for his mind-blowing experiments and scientific discussions on YouTube channel ‘Veritasium’, as he shows us how Panem manages its electricity needs.

THURSDAY – District 9:
Join us for a hearth-warming baking how-to from the Grain District’s Jimmy Wong & Ashley Adams, best known for their ‘Feast of Fiction’ cooking channel, celebrating Panem’s most cherished victor; Peeta Mellark!

FRIDAY – District 6:
The season concludes with YouTube’s ‘iJustine’ (Justine Ezarik). Serving as District 6’s liaison to the Capitol, Justine brings her signature enthusiasm to CapitolTV with an exclusive glimpse at the driving force that proudly supports the transportation needs of Panem’s vaunted Peacekeepers.

Threadbanger covers District 8 with some of their DIY fashion techniques.

The Hunger Games: Mockingjay – Part 1 opens in theaters on November 21

The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay – Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay – Part 1 is directed by Francis Lawrence from a screenplay by Danny Strong and Peter Craig and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone. Lionsgate presents, a Color Force / Lionsgate production, a Francis Lawrence film.



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