‘Jurassic World’ Viral Site Launches; New Images Released Reveal Characters Michael Lee, November 17, 2014 We’ve known that Jurassic World takes place some 22 years after the events of Jurassic Park. Though the subsequent sequels would be considered canon, Colin Treverrow’s upcoming film doesn’t seem to be considered with the multiple returns to the various island Dr. Hammond owned in the films. Now a newly launched viral website will help fill in those gaps between the first film and the newest one. We learn that Masrani Global is the company that helped rebuild Jurassic Park into the thriving dinosaur-filled theme park that it is today.The viral site has what you’d expect to see in these faux websites, history of the company, career opportunities, and of course media, which actually consists of images. These new images include our first looks at Iffran Khan and BD Wong’s characters. But it also give us some insight as to what happened to INGEN since the incident 22 years ago. Hit the jump for more. Here’s how the Marsani Global website describes the new InGen:InGen is all about tomorrow’s technology, today. Ever since its founder Dr. John Parker Hammond dreamed up the idea to access prehistoric life from preserved DNA in fossilized amber, InGen’s headquarters in San Diego, CA have been busy at work collecting the world’s most comprehensive genomic library. Their work paved the way for the first prehistoric animal to be brought back to life in 1984 and since then have learned valuable lessons about control and environmental issues which have helped shape the company into what it is today.The acquisition of InGen by Masrani in 1998 before Dr. Hammond’s passing hasn’t changed the scientific focus placed on the company, and CEO Simon Masrani has looked to experienced geneticist Dr. Henry Wu to guide the company ever since – with results often exceeding expectations for investors. Thanks to Masrani, InGen has been reinvented and is bringing tomorrow’s science, today.We also learn that Dr. Wu (Wong) has been quite busy helping rebuild Jurassic World, but also has been splicing genes to create new creatures. This would conincide with the rumors that we will see a hybrid dinosaur of some sort.Here’s a little bit about Masrani and his connection to InGen: In 1997 Simon Masrani began talks to acquire International Genetic Technologies after the passing of Dr. John Hammond in order to reshape and restore the company to a level of satisfaction once sought by the former founder. By 1998 InGen was under the Masrani umbrella and the years from 2002 to 2004 would help lead the Masrani company on their biggest adventure yet: the construction of Jurassic World on Isla Nublar.With the viral site officially launched, this could mean that a trailer is just about to be released. We don’t know when exactly, but rumor as it that we could see the first trailer for Jurassic World on Thanksgiving. ARGs & Campaigns Viral Marketing Viral News Jurassic WorldMasrani GlobalUniversal Pictures
Megamind Rally Breaks World Record October 3, 2010Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in downtown… Read More
Prison Inmates Dance To MJ’s This Is It January 26, 2010Yahoo‘s blog Hip-Hop Media Training has a new article by Billy Johnson, Jr. about one of Michael Jackson’s former choreographers (Travis Payne) teaching 1,500 Filipino high security prison inmates (in 2 hours mind you!) a routine of “They Don’t Really Care About Us” from Jackson’s planned This Is It tour (and eventual… Read More
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