25 November 2014 2121 Views

Universal Preempts Its Own Premiere, Releases “Jurassic World” Trailer Early

by Alex Gerage

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The park is open—early! In a curious move, Universal Pictures has officially released the first full trailer for next summer’s Jurassic World two days before it’s heavily-promoted premiere during NFL football on Thanksgiving evening. Hit the jump to watch the trailer for yourself, and see why making a new dinosaur is probably not a good idea.

You can watch the trailer below, which is complete with seemingly tamed raptors and a Seaworld-style dino aquatic tank:

As for the reason why the Jurassic World trailer release was moved up, I think it might just have something to do with another major 2015 release that recently announced its own trailer premiere this Friday. While the move negates the purpose of the film’s viral marketing efforts so far (oddly, the trailer countdown is still running on the Jurassic World website), it’s ultimately a smart move on the part of Universal Pictures. Garner a couple extra days of buzz now and celebrate the trailer’s Thanksgiving premiere on primetime television, because come Friday, everyone will be talking about Star Wars: The Force Awakens.

Jurassic World opens in theaters June 12, 2015.



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