22 July 2015 3068 Views

ANT-MAN VIRAL MARKETING

by James Murphy

THOSE ANT-MAN VIRAL VIDEOS

bibb

 

 

Ok so the movie has not exactly broken Box Office records or become some instantly beloved classic. But we liked Ant-Man and believe it is a solid product with potential for word of mouth appreciation to boost its takings and popularity.

And one thing they got spot-on right was the VIRAL MARKETING. In an era where that technique is used less prominently and explicitly, MARVEL have really pulled out all the stops in a viral campaign for ANT-MAN.

They harness the joys of their wider cinematic universe, c/o character cameos from other series (notably, one from IRON MAN: the divine LESLIE BIBB as CHRISTINE EVERHEART). This method also plays to the idea of a fictional universe having its own advertising, a kind of a play within a play, c/o some faux corporate videos (PROMETHEUS did a similar thing in 2012 with a TED talk by Guy Pearce as Peter Weyland).

So you’ll get a newscast with the divine Ms Bibb as Christine Everheart. And a corporate video advert from the bad guy, Aaron ‘Yellow-Jacket’ Cross (Corey Stoll).

These are an entertaining watch and will make great extras for Blu-Rays/DVDs/downloads. Shrink yourself down, relax and enjoy these ANT-MAN viral marketing videos!



New

Meeting the Beautiful Billie Piper at the magical MCM Comic Con Birmingham
20 March 2017
Meeting the Beautiful Billie Piper at the magical MCM Comic Con Birmingham
James Murphy is back, for a thrilling new assignment. Meeting the lovely Billie Piper....

May interest You

The Real Life Cost of the Super-Hero Home
08 March 2017
The Real Life Cost of the Super-Hero Home
Go on, admit it. You fantasise sometimes about living in a super-hero home. Well, I...
TRAILER BONANZA! Guardians, Alien and the Super-Bowl Back-Log of Viral Tasters for the Movie Months Ahead
05 March 2017
TRAILER BONANZA! Guardians, Alien and the Super-Bowl Back-Log of Viral Tasters for the Movie Months Ahead
There have been so many trailers landing of late that you’d forgive us for...
TODD POLT Looks at the Lifetime Legacy of LOGAN from HUGH JACKMAN aka WOLVERINE
05 March 2017
TODD POLT Looks at the Lifetime Legacy of LOGAN from HUGH JACKMAN aka WOLVERINE
LOGAN has opened to worldwide acclaim and a bigger box office take than expected,...

Popular

The Joys of Meeting John Barrowman and Watching a Great British Pantomime
29 January 2017
The Joys of Meeting John Barrowman and Watching a Great British Pantomime
John Barrowman gives a lesson in what makes a star: professionalism, talent and old...
John Wick 2: This Time they think we are all Stupid
17 January 2017
John Wick 2: This Time they think we are all Stupid
JOHN WICK IS BACK. Yes. So What? Another week..another sequel! Which would be fine,...

Tags