FANTASTIC FOUR VIRAL MARKETING VIDEO: CAN IT HELP SAVE THE DAY OR IS THIS MOVIE ‘DOOMED’?
FANTASTIC FOUR is a movie in big trouble, it seems. Dogged by rumors of behind the scenes trouble from day one, this has always been a kind of underdog movie. I was cynical myself. This was NOT a property that even the hardcore fanboys were crying out for more of onscreen. There had been two movies before. One in 2005 and then a sequel in 2007. We won’t count the 1994 attempt, although it is a curiosity item! None had been remarkable by any means. But neither were they travesties.
The comic book source material frankly does not inspire some somberly reverent tone. It’s Saturday morning cartoon stuff in its ethos: 1960s optimism, framed in bright colors and pop art sensibility via science fantasy. And a reboot? So soon after the last films? When they had not exactly flopped? It just seemed superfluous.
Now, there WAS a brief turnaround in fortunes. THAT first trailer for the new FANTASTIC FOUR was striking. It had its own visual style, whilst echoing a very Steven Spielberg vibe (Raiders of the Lost Ark / Close Encounters of the Third Kind). The science was encouraging, too. This looked to be hardcore pseudo-science: String Theory and inter-dimensional travel, rather than going to outer space again. Familiar brand, original spin. All seemed well and the film ready to triumph against the odds.
Now, whilst the movie has not come out yet and therefore MIGHT still be a GREAT success, the studio have boobed. They have decided against holding an advanced screening for critics. They may as well paint a target on the movie and say ‘THIS IS A BAD PRODUCT! DO NOT COME AND SEE IT! WE WOULD LIKE THIS TO FLOP!’ Maybe it’s all a big conspiracy plot to force a collaboration with MARVEL’s Cinematic Universe? When AMAZING SPIDER-MAN 2 did not do so well, SONY surrendered and Spidey will now join the AVENGERS and co whilst retaining his own series.
But hold on, 20th Century Fox! FANTASTIC FOUR is NOT SPIDER-MAN! Even MARVEL kind of take a ‘meh’ attitude to the product as a comic. So forget any notions of a sell-back. Equally, abandon notions of teaming them with your own X-MEN universe: X-MEN is doing perfectly well on its own as a brand (even if Apocalypse does look like a dodgy Ivan Ooze impersonator at first glance).
TRY and SUPPORT your OWN films, STUDIOS! For our part, we remain cautiously optimistic. FANTASTIC FOUR might just surprise everyone. And the lower the expectation going in, the greater a chance of satisfaction going out as a viewer. We will give it a chance when it opens and we will review it objectively. Fingers crossed and good luck to all involved. Meantime? Here is the latest ‘viral’ video associated with the film.