30 July 2015 4183 Views

FANTASTIC FOUR VIRAL MARKETING VIDEO

by James Murphy

FANTASTIC FOUR VIRAL MARKETING VIDEO: CAN IT HELP SAVE THE DAY OR IS THIS MOVIE ‘DOOMED’?

f4

 

FANTASTIC FOUR is a movie in big trouble, it seems. Dogged by rumors of behind the scenes trouble from day one, this has always been a kind of underdog movie. I was cynical myself. This was NOT  a property that even the hardcore fanboys were crying out for more of onscreen. There had been two movies before. One in 2005 and then a sequel in 2007. We won’t count the 1994 attempt, although it is a curiosity item! None had been remarkable by any means. But neither were they travesties.

 

The comic book source material frankly does not inspire some somberly reverent tone. It’s Saturday morning cartoon stuff in its ethos: 1960s optimism, framed in bright colors and pop art sensibility via science fantasy. And a reboot? So soon after the last films? When they had not exactly flopped? It just seemed superfluous.

 

Now, there WAS  a brief turnaround in fortunes. THAT first trailer for the new FANTASTIC FOUR was striking. It had its own visual style, whilst echoing a very Steven Spielberg vibe (Raiders of the Lost Ark / Close Encounters of the Third Kind). The science was encouraging, too. This looked to be hardcore pseudo-science: String Theory and inter-dimensional travel, rather than going to outer space again. Familiar brand, original spin. All seemed well and the film ready to triumph against the odds.

 

fantastic-four-2015-poster-doctor-doom

 

Now, whilst the movie has not come out yet and therefore MIGHT still be a GREAT success, the studio have boobed. They have decided against holding an advanced screening for critics. They may as well paint a target on the movie and say ‘THIS IS A BAD PRODUCT! DO NOT COME AND SEE IT! WE WOULD LIKE THIS TO FLOP!’ Maybe it’s all a big conspiracy plot to force a collaboration with MARVEL’s Cinematic Universe? When AMAZING SPIDER-MAN 2 did not do so well, SONY surrendered and Spidey will now join the AVENGERS and co whilst retaining his own series.

 

But hold on, 20th Century Fox! FANTASTIC FOUR is NOT SPIDER-MAN! Even MARVEL kind of take a ‘meh’ attitude to the product as a comic. So forget any notions of a sell-back. Equally, abandon notions of teaming them with your own X-MEN universe: X-MEN is doing perfectly well on its own as a brand (even if Apocalypse does look like a dodgy Ivan Ooze impersonator at first glance).

 

TRY and SUPPORT your OWN films, STUDIOS! For our part, we remain cautiously optimistic. FANTASTIC FOUR might just surprise everyone. And the lower the expectation going in, the greater a chance of satisfaction going out as a viewer.  We will give it a chance when it opens and we will review it objectively. Fingers crossed and good luck to all involved. Meantime? Here is the latest ‘viral’ video associated with the film.

 

 

 

 



New

Road to the Oscars: MOONLIGHT
12 February 2017
Road to the Oscars: MOONLIGHT
MOONLIGHT is a prime example of the power of cinema.  The film follows a...

May interest You

Logan and Lion: Nicole Kidman and Hugh Jackman are making viral campaigns sexy again
26 January 2017
Logan and Lion: Nicole Kidman and Hugh Jackman are making viral campaigns sexy again
Want to meet Nicole Kidman? Want to see more of Hugh ‘Wolverine/Logan’ Jackman? Good....
SPIDER MAN GUARDIANS OF THE GALAXY BAYWATCH ASSASSINS CREED APES AT WAR TRANSFORMERS FIFTY SHADES AND VIN DIESEL A PRE CHRISTMAS TRAILER BONANZA!
12 December 2016
SPIDER MAN GUARDIANS OF THE GALAXY BAYWATCH ASSASSINS CREED APES AT WAR TRANSFORMERS FIFTY SHADES AND VIN DIESEL A PRE CHRISTMAS TRAILER BONANZA!
The Big Guns are Here. In Every Sense..     It’s beginning to look...
Trailer Time! Tom Cruise and Russell Crowe are a pair of Mummy’s Boys as Kurtzman launches yet ANOTHER shared universe for summer 2017  with THE MUMMY
06 December 2016
Trailer Time! Tom Cruise and Russell Crowe are a pair of Mummy’s Boys as Kurtzman launches yet ANOTHER shared universe for summer 2017 with THE MUMMY
HORROR AND ADVENTURE HAVE A NEW FRANCHISE IN WAITING AND A SECURE STAR AT...

Popular

The Joys of Meeting John Barrowman and Watching a Great British Pantomime
29 January 2017
The Joys of Meeting John Barrowman and Watching a Great British Pantomime
John Barrowman gives a lesson in what makes a star: professionalism, talent and old...
KAREN BENARDELLO GOES THE ROUNDS ON THE RED CARPET WITH MILES TELLER AND BLEED FOR THIS
20 December 2016
KAREN BENARDELLO GOES THE ROUNDS ON THE RED CARPET WITH MILES TELLER AND BLEED FOR THIS
Karen Benardello gives a Red Carpet insight to Bleed for This: one of 2016’s...

Tags