03 May 2016 3059 Views

CAPTAIN AMERICA CIVIL WAR AND MARVEL CINEMATIC UNIVERSE VIRAL VIDEOS

by James Murphy

WHEN IT COMES TO VIRAL MARKETING: MARVEL ARE FLYING THE FLAG AND LEADING THE WAY AS ALWAYS

 

bibb

 

Who said viral marketing was dead? Or even dying? Probably those same doom forecasters that deemed CAPTAIN AMERICA: CIVIL WAR overcrowded with heroes before its release. Or the same lot that speculated BATMAN V SUPERMAN could not co-exist comfortably with its MARVEL counterpart.

But we at MOVIE VIRAL are always more optimistic. We are. (Shut up!).

 

And it is indeed apt that the poster boy for positivism and truth, STEVE ROGERS / ‘Cap’ (CHRIS EVANS) has a little film out that just happens to showcase THE very best in viral video marketing. The fact that said movie probably does not NEED the help of any kind of viral campaign is beside the point.

 

RDJCHRISEVANS

 

The Marvel brand backers believe in the innate value of the viral: a consolidation to marketing strategies but also an affirmation that THEY LOVE THEIR OWN UNIVERSE! And they also LOVE YOU as FANS. It’s¬†about world building BEYOND the movies, with accessible Easter eggs that can both supplement a Blu Ray / Digital Download and simply exist ‘out there’ to lend greater¬†reality to the experience of vicariously living these marvelous movies.

 

And so, without further ado..I give you..CAPTAIN AMERICA: CIVIL WAR, the viral videos. With special appearances by LESLIE BIBB as CHRISTINE EVERHART and WILLIAM SADLER as PRESIDENT ELLIS.

 

 

CAPTAIN AMERICA: CIVIL WAR is on general release in the UK and launches in the USA later this week. See our review: here



New

In Loving Memory of Jon Schnepp: A Real Life Comic Book Hero, has Fallen. The Legacy speaks for itself.
23 July 2018
In Loving Memory of Jon Schnepp: A Real Life Comic Book Hero, has Fallen. The Legacy speaks for itself.

May interest You

BREAKING: BARR-DIANS OF THE GALAXY: ROSEANNE SET TO REPLACE JAMES GUNN AND DIRECT GUARDIANS OF THE GALAXY, VOL 3
21 July 2018
BREAKING: BARR-DIANS OF THE GALAXY: ROSEANNE SET TO REPLACE JAMES GUNN AND DIRECT GUARDIANS OF THE GALAXY, VOL 3
For England, Ethan? The Hidden Politics in The Mission Impossible Series from start to FALLOUT
20 July 2018
For England, Ethan? The Hidden Politics in The Mission Impossible Series from start to FALLOUT
Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!
09 July 2018
Indiana Jones 5 Delayed; Hercule Poirot part deux gets Fast-Tracked. What’s wrong with this Picture? James Murphy is on the Case for Movie-Viral. And the Adventure of a Lifetime!

Popular

The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
07 May 2018
The Once and Future Podcast! POLITFLIX is Back! Episode 16: KING ARTHUR. INFINITY WAR SPOILER CHAT. ROYAL WEDDINGS. MARVEL. JAMES BOND. STAR WARS. MONTY PYTHON! INDIANA JONES! A Bank Holiday Bonanza..
THANOS apologises for UK #WINDRUSH scandal (spoiler alert for British Politics)
30 April 2018
THANOS apologises for UK #WINDRUSH scandal (spoiler alert for British Politics)

Tags