DARK TOWER AND KONG initiate new era in viral marketing? A monster has awakened. And it’s not King Kong, though he is mixed up in all of this. No, it’s viral marketing, of course!
Who said viral marketing was dead? Oh yeah. I did. Well, mea culpa. I was wrong. Though fair to say ‘going viral’ now has a wider application than the initial, literal one. A viral campaign remains a valid marketing tool, especially when it starts via stealth. Gold standard for me remains the Joker campaign for Dark Knight and Bane reveal for Dark Knight Rises but am kinda biased.
This time round? Our lead from man in the field: Rick: thank you and happy Thanksgiving, btw..
Rick has unearthed some new Twitter / other such clues online that MIGHT, just might be a new dawn in viral marketing. Or we’ve all been had by elaborate hoaxers: in which case, joke is on you for putting such intricate efforts into this, well done, good show and it’s all good!
Details can be seen
Do these films need viral campaigns? Probably not. Dark Tower stars Idris Elba and he is so cool his power alone should open the movie. Kong is already exciting minds worldwide. But every little bonus helps in a crowded market.
Happy Hunting! Wherever these trails lead, Movie-Viral will keep you posted on the details of the actual movies in run up to and post release / review. Happy Thanksgiving, too.