15 December 2020 722 Views

NOBODY has come from NOWHERE. And it MIGHT just save action Cinema..

by James Murphy

..Notice I prefaced that with ‘action’ Cinema..and ‘might’! 

Not ‘Cinema’. Just ‘action’ stuff. As in the genre and its sub-genre and legacy. Regardless of whether or not we ever do, in fact, fill ‘movie theatres’ again (we will, do not panic). And MIGHT. As in it’s just a trailer.

That said? I mean, in short:

  • This is visceral stuff. You FEEL the punches, powder burns, gun cock to shoulder, crash impact etc. 
  • Appeals, unashamedly, to the sense of wounded masculinity upon which the genre is dependent.
  • Be it Straw Dogs or Die Hard or Taken: that motif of one man vs the elements, in service of a family, proving himself as protector. Action needs that hook. NOBODY has just that.
  • And yet, this is in touch with zeitgeist. Our hero appears reluctant in his mission, at least at first. He answers to a wife and family. One gets a sense that there has been an attempt at conceding to social politics, whilst keeping a subconscious feel for his primal rage. A foot in the John Wick camp, perhaps?
  • Fun. Lots and lots of FUN. WANTED meets True Lies via History of Violence? With a kind of 1980s /First Blood /Lethal Weapon aesthetic.

 


So, whilst I could be wrong? I think this a VERY promising start to a much needed genre resurgence. Like the sleeper hits of old that redefined blockbuster marketing, from nowhere.

Bob Odenkirk: action star? If that seems a stretch, they thought the same of Bruce Willis once..



New

 4 digital marketing tips for quarter 4
23 September 2021
 4 digital marketing tips for quarter 4

May interest You

#CrimeoftheScene: ‘I’m on Vacation!’ (A Good Day to Die Hard; 2013).
15 August 2021
#CrimeoftheScene: ‘I’m on Vacation!’ (A Good Day to Die Hard; 2013).
#FLEMINGFRIDAY; James Bond vs..(Part 3)
23 July 2021
#FLEMINGFRIDAY; James Bond vs..(Part 3)
#TBT: TERMINATOR, PRINCE OF THIEVES. How Two Movies reinvented the blockbuster, forever!
01 July 2021
#TBT: TERMINATOR, PRINCE OF THIEVES. How Two Movies reinvented the blockbuster, forever!

Popular

That JURASSIC WORLD: DOMINION sort of trailer in IMAX
20 July 2021
That JURASSIC WORLD: DOMINION sort of trailer in IMAX
The VFX Behind Disney+ Series: The Mysterious Benedict Society
28 July 2021
The VFX Behind Disney+ Series: The Mysterious Benedict Society

Tags