How to do viral marketing: a masterclass!
1: Present as an in universe advert that treats your fictional universe as fact.
2: Shamelessly poke fun at your competitors.
3: Satirical Hook.
4: Boost interest in / anticipation for your new product without giving everything away.
5: Release in a determined yet staggered fashion, thereby using curiosity of fans to do the heavy lifting social media promotion for you.
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