Everything old is new again. NO WAY HOME is bringing back lots of old baddies and MAYBE- JUST-MAYBE some old Peter Parkers.
But what is truly fascinating is that they have gone old school with the marketing. I say old when what I refer to (ie: viral marketing) is itself a recent phenomenon and still ‘there’. It’s just that in an era of social media and streaming, the idea of making content to specifically sell a movie, had been somewhat on the wane?
So it’s great to see it webbing back into movie marketing methodology. Have a look at the following exhibits. Great work!
