“The Amazing Spider-Man” Lizard Hunt Leads to Oscorp Internship Caleb Hamilton, May 11, 2012May 11, 2012 As we reported earlier this week, a scavenger hunt took place across 12 U.S. cities today where participants hunted down the Lizard, one of Spider-Man’s more ferocious (and tragic) villains. We’ve got a recap of the hunt as well as the details for the next part of the campaign!By following the appropriately named @ScaleSeeker on Twitter, a student at Midtown Science High School, those wishing to participate and those who just wanted to follow along, received the coordinates for a location where they would find evidence of the Lizard’s existence. Once the hunt began, those who found evidence were to tweet with the hashtag #LizardTrail. Uncovered evidence included Dr. Curt Connors’ ripped lab coat with ID, a slide with what appears to be shed scales. The scales reveal an OSCORP project called “Herpeton” and each slide is labeled with a sequence number. Thanks to @GuestUser17 for the photos of the evidence he collected!It was discovered that the sequence numbers are a Caeser cipher and when decoded lead to a new section of the OSCORP website.Dr. Connors is looking to recruit some interns in the Animal Dynamics Lab. The Intern Initiative begins on Monday, and you’ll be able to enter the virtual lab to help OSCORP “…chart a path to unprecedented innovation.” Stay tuned for updates and be sure to check out out archive for The Amazing Spider-Man viral campaign to catch up on any events you may have missed.The Amazing Spider-Man swings into theaters July 3rd! ARGs & Campaigns Viral Marketing Columbia PicturesOscorpSony EntertainmentThe Amazing Spider-Man
Fringe: FOX Observes Observer Week November 16, 2009November 16, 2009Whilst Fox may have dropped the ball when it came to programs like Dollhouse, which in my opinion would have made for great viral material, they have got around to creating something new for Fringe.The Observer will be featuring heavily in this week’s episode, and to mark the occasion, Fox… Read More
Has The ‘Anchorman 2’ Marketing Campaign Given Us Too Much Ron Burgundy? December 6, 2013December 6, 2013Remember that time you hoped against hope for a sequel to Anchorman? You weren’t alone of course; the 2004 film earned cult-like status in the years following its release, leaving legions of fans desperate for more Ron Burgundy. After years of waiting, the sequel is nearly here, and it seems the… Read More
“Man of Steel” 3rd Trailer Revealed April 16, 2013April 16, 2013On Sunday night, General Zod issued a warning to Earth, that if Kal-El did not turn himself in, Zod would make our planet “suffer the consequences.” A countdown went live at www.iwillfindhim.com for 48 hours later. That countdown ended tonight, leading to the new trailer for the film. Check it… Read More