Categories is a site dedicated to providing you with the best news and analysis on viral marketing and ARG campaigns for films and other forms of entertainment. We have pages with summaries for each film we are covering, and you can discuss and suggest campaigns on our social media channels.

Viral marketing is complicated to explain (try Wikipedia for a thorough explanation), but basically it’s when an entity (a film, product, brand, etc.) uses alternative methods for advertising to generate buzz. Most viral is located on the Internet, but there’s countless ways to go about it. We at MovieViral cover all viral-ARG marketing for films, but we focus mainly on full campaigns that provide at least one of two things (preferably both):

1. More information on the story or characters of the film
2. An interactive experience or narrative, like an Alternate Reality Game (ARG)

We also cover other viral news related to films and TV, including viral videos, fan made stuff, and social networks.

Recognition and References has been recognized and referenced by numerous press outlets and on major blogs. Check out our Recognition and References page.

The MovieViral Staff

Developed and operated by Crocotta R&D. All rights reserved.
Crocotta R&D Limited, a company incorporated and registered in Cambridge, Cambridgeshire, United Kingdom. Registered office at 10 Wellington Street, Cambridge, Cambridgeshire CB1 1HW, United Kingdom.

Originally founded by Nick Butler, a fan of both film and marketing, began following viral campaigns in 2007. In early 2009, Nick launched MovieViral with Dan Koelsch. Some of his interests are politics, history, computers and comedy.


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