MovieViral.com is a site dedicated to providing you with the best news and analysis on viral marketing and ARG campaigns for films and other forms of entertainment. We have pages with summaries for each film we are covering, and you can discuss and suggest campaigns on our official forum.
Viral marketing is complicated to explain (try Wikipedia for a thorough explanation), but basically it’s when an entity (a film, product, brand, etc.) uses alternative methods for advertising to generate buzz. Most viral is located on the Internet, but there’s countless ways to go about it. We at MovieViral cover all viral-ARG marketing for films, but we focus mainly on full campaigns that provide at least one of two things (preferably both):
1. More information on the story or characters of the film
2. An interactive experience or narrative, like an Alternate Reality Game (ARG)
We also cover other viral news related to films and TV, including viral videos, fan made stuff, and social networks.
2008, 2009, 2010, and 2011 were landmark years for film viral campaigns, with huge hits like Cloverfield, The Dark Knight, and District 9 – all incorporating complicated and fun ARGs. 2012 brings us even more major motion pictures with viral campaigns, such as The Dark Knight Rises, Hunger Games, and many more. Every year brings new and exciting ways for advertisers to integrate viral and ARG marketing, so we’ll never run out of campaigns to follow.
Recognition and References
MovieViral.com has been recognized and referenced by numerous press outlets and on major blogs. Check out our Recognition and References page.
The MovieViral Staff
 | Nick Butler Co-Owner | Webmaster Senior Editor Albany, NY Contact | Twitter | Nick is a fan of both film and marketing, and began following viral campaigns in 2007. In early 2009, Nick launched MovieViral with Dan Koelsch. He's currently studying Political Science at the University at Albany in New York. |
 | Dan Koelsch Co-Owner | Exec. Editor Advertising | Promotions Anaheim, CA Contact | Twitter | Dan has a Bachelor’s Degree in Radio, TV, Film from Cal State Fullerton with a Minor in Advertising. His passions are Star Trek and Superman. |
 | Scott Caldwell Contributing Editor Graphic Designer Merchandise Albany, NY Contact | Twitter | Scott is going to tell you what he thinks, even if you don't want to hear it. Horror and action are what fill his needs. His humor is your added bonus. |
 | Michael Lee Staff Writer Los Angeles, CA Contact | Twitter | Michael has been reviewing movies for a long time. Of course being a fan of the film industry, he has seen his share of good and bad films. |
 | Alex Gerage Contributing Writer Chicago, IL Contact | Twitter | Alex is a marketing and communications professional at Northwestern University. He also volunteers for the non-profit Books for Troops by raising comic book donations. His recreational interests include sports, Star Wars, and superheroes. |
 | Caleb Hamilton Contributing Writer Silver Spring, MD Contact | Twitter | Caleb is film production major at Howard University. He loves TV, movies, & musicals! He is also a masked vigilante, but you didn't hear that from me. |
 | Zach Oldenburg Contributing Writer Chicago, IL Contact | Twitter | Aspiring director by day, MovieViral writer by night. Zach likes long walks on the beach, backyard wrestling, and doing horrible impersonations of Dr. Phil. |
 | Joshua Butler Event Correspondent Middleburg, VA Contact | Twitter | Joshua is a movie fan that has been going to Comic-Con for years. His expertise in ARGs and conventions help make the most out of the SDCC experience. |
