Marvel Gives James Gunn A Birthday Gift That Would Make Thanos Jealous


What do you get the guy who just finished directing your studio’s riskiest project to date and helped make it one of the year’s most critically acclaimed, highest grossing films? If you are Marvel Studios and shopping for Guardians of the Galaxy director James Gunn’s birthday, you scour the universe and track down one of the most powerful and valuable items in existence–an Infinity Stone! Read on to see why Gunn can now join The Collector in being able to say, “One down, five to go.”

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Catch Up On The Latest “Gotham” News With Online Edition Of The “Chronicle”


It’s been while since we have covered a Batman-related viral website. And while we unfortunately are not reporting on the start of the viral marketing campaign for Batman v. Superman: Dawn of Justice, another major Batman property has offered up a tease for fans. The Gotham Chronicle, Bruce Wayne’s hometown newspaper, has just released its online edition, and those anticipating Fox’s upcoming Gotham television series will want to catch up on the news. Read on for more.

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The Mark Of Batman: The Evolution Of An Icon [Infographic]


On July 23, DC Comics will mark the 75th anniversary of Batman with “Batman Day,” a day-long celebration of all things Dark Knight at comic shops, book stores, and libraries nationwide. In anticipation of the big day, has released a fun infographic that chronicles the many versions of the symbol Bruce Wayne has adorned over the years. Just how different did the Caped Crusader’s duds look when he first appeared in Detective Comics #27 in 1939? Read on to find out.

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Tweet Your Favorite Ninja Turtle To Unlock New Posters, Trailer [Updated: All Posters Revealed]


One aspect about the Teenage Mutant Ninja Turtles property that I have always enjoyed is that the four main characters have such unique personalities that fans tend to gravitate towards one in particular as a favorite. A new social media campaign for the upcoming Teenage Mutant Ninja Turtles film hopes to take advantage of that personal connection by having fans choose their respective turtle “team” with the promise that the more who participate, the sooner four new posters and an exclusive trailer will be released. Read on for more details.

Updated: We have the posters for Leonardo and Michelangelo. Hit the jump to see them both. The original article follows.

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The Hunger Games: The Exhibition, New Mobile Game Coming Soon To A District Near You


Not content being confined to theater screens and book pages, Lionsgate has announced two major initiatives designed to expand the reach of its marquee franchise, The Hunger Games. One is a traveling, museum-style exhibit called The Hunger Games: The Exhibition, The other is a brand new mobile-based role-playing game. It sure seems like the studio is going to great lengths to ensure Katniss fans will have plenty to see and do while they await the final two installments of the popular film series. Read on to learn more.

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“Dawn of the Planet of the Apes” Viral Videos Tease Tomorrow’s Trailer Premiere [Updated]


Dawn of the Planet of the Apes feels a lot like it’s predecessor, Rise of the Planet of the Apes, in that despite its status as a franchise summer blockbuster, it’s looming July release feels under the radar. That may change tomorrow though, when the film’s theatrical trailer is scheduled to go public. As studios are now apt to do, 20th Century Fox has released a series of short clips prior to the trailer itself, but you may be surprised by what they show. Hit the jump for more.

[Update: Those desperate for actual footage from the film can rejoice, as another brief teaser promoting the trailer launch tomorrow has been released. We've included it at the bottom, following the original article.]

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Oddly Timed “Captain America” Promotion Offers You A S.H.I.E.L.D. Badge For Free


So you saw Captain America: The Winter Soldier. You have been keeping up with Agents of S.H.I.E.L.D. You know the Marvel Cinematic Universe has been going through some pretty big changes lately. You might be a little perplexed then to learn about a promotion running now between Marvel and CafePress. Is it too late to join S.H.I.E.L.D.? Find out after the jump.

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Spider-Man and USPS Partner For ‘Amazing Delivery’ Campaign


With seemingly dozens of trailers and clips already released, I was beginning to think Sony Pictures and The Amazing Spider-Man 2 were going to forgo traditional product tie-ins and promotional campaigns, and instead just inundate fans with footage from the movie until it’s released in full in May. While more preview footage is almost assuredly on the way, it is refreshing to report that the new Spider-Man flick is launching a good-old-fashioned promotional partnership—with the United States Postal Service. Sound like an odd pairing? Hit the jump to learn more.

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Explore The Bates Motel With Your iPhone Flashlight In New Interactive Site


Cinema’s most famous serial killer is back on the small screen. A&E’s successful horror series Bates Motel returns for it’s sophomore season in a couple weeks, and the network is keen to build on the buzz from the first season by giving fans more interactive content to enjoy. The show’s website recently added a new feature that immerses fans in the Bates’ world by giving them free reign to explore the motel and nearby house. Hit the jump for more.
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Rumor: What Does “Batman Vs. Superman” Delay Mean For Its Viral Marketing Campaign?


Following last week’s announcement that the Man of Steel sequel will be delayed until May 6, 2016, a myriad of rumors have emerged explaining why the film was pushed back. Thinking beyond how injured Ben Affleck may be, or the true state of the film’s script, a new report has popped up that mentions the consequences this delay will have on the film’s viral marketing campaign, and we thought it would be worth sharing. Hit the jump for some speculative analysis.

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