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New Analytics Compare Twitter Buzz of Three of 2012’s Biggest Films

January 7, 2012 By

Last month saw the release of trailers for three of the biggest movies of 2012: The Dark Knight Rises, The Hobbit: An Unexpected Journey, and Prometheus. Premiering just days apart from each other, the trailers were all well received with large amounts of fanfare and recognition, in-part because they represented new installments to existing, beloved franchises. UK based social media agency Way To Blue tracked each film’s buzz on Twitter and other online platforms throughout the month of December, and this week released their  results. You may be surprised. Hit the jump for more.

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Filed Under: Social Networks Tagged With: , , , ,

You Can Soon Own Your Very Own Argus Cube From “Super 8″

December 2, 2011 By

As technology has progressed, consumers have seen the rise of an expansive market for movie prop replicas. Unfortunately, while the products themselves have been stellar, from lightsabers to swords from Middle Earth, they carry a hefty price tag. It is always refreshing then to see then a prop emerge that is not only awesome, but affordable.  Prop maker and collectables producer Quantum Mechanix has just announced the production of a replica Argus Cube from J.J. Abrams’ Super 8. Hit the jump for details, because you know you want one.

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Filed Under: Movie/TV News Tagged With: , ,

What Does Latest “The Dark Knight Rises” News Mean For Its Viral Potential?

November 22, 2011 By

If there was one thing I took away from the news surrounding Empire Magazine’s story on The Dark Knight Rises, it is just how little everyone knows about the upcoming film. Despite an entire summer of set videos and spy photos posted online, as well as some snazzy official looks at Batman and Bane in the magazine, it was director Christopher Nolan’s quote on the timeline of the movie that has had the strongest impact on fans. The eight-year gap he says is between the two Batman sequels leaves a multitude of stories to be told and even more questions to answer. While I don’t pretend to hold any such answers, I cannot help but think about a great opportunity this may present for the film’s viral campaign. Hit the jump for more.

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Filed Under: Editorials, Movie/TV News Tagged With: , , , , , ,

James Bond Launches Social Media Presence in Conjunction with Movie Announcement

November 3, 2011 By

After months of unsubstantiated rumors about “Bond 23,” the next installment of the James Bond franchise starring Daniel Craig, Sony Pictures held a press conference earlier today with director Sam Mendes, Craig, and other members of the film’s cast to officially announce the particulars of 007’s next adventure. What’s more, the studio announced it in conjunction with the launch of an official James Bond Twitter and Facebook page. Hit the jump to find out how the pages have been used thus far and if I think this might be the start of a viral campaign for the film.

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Filed Under: Movie/TV News, Social Networks Tagged With: , , , , ,

Trailers Weekly: “Chronicle”, “The Descendants”, “Sherlock Holmes”, “Tintin”, And “London Boulevard”

October 22, 2011 By

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week’s Trailers Weekly includes the intriguing found-footage superhero film, Chronicle, Alexander Payne’s The Descendants, the theatrical trailer for Sherlock Holmes: A Game of Shadows, another new look at The Adventures of Tintin, and William Monahan’s directorial debut, London Boulevard. Surely there is something for everyone, so hit the jump and check them out for yourselves.

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Filed Under: Features, Trailers Weekly Tagged With: , , , , , ,

USA Network’s “Psych” Launches Ambitious Social Media Game for New Season

October 1, 2011 By

Psych is one of my favorite shows on television. The USA Network mainstay is known for its unique brand of offbeat humor and tremendous chemistry among the show’s cast, and now has ambitious plans of incorporating social media and viral websites into the its upcoming 6th season. Announced this past week, fans have been asked to help psychic detective Shawn Spencer and his partner Burton “Gus” Guster track down the #HashTagKiller. Hit the jump to hear more about the game and how you can get involved.

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Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , ,

“All That” Reunion Promises Secrets and Surprises

September 26, 2011 By

All That, like many Nickelodeon shows from the 1990’s, has developed an almost cult-like, underground appreciation in the years since it left the silver screen. The sketch comedy show, referred to by many as an “SNL for kids,” was the launching pad for recognizable names in comedy today like Kenan Thompson and Amanda Bynes. Now, the Comikaze Expo, also known as the Los Angeles Comic-Con, has announced that several members of the cast will come together for the first time ever to discuss their experiences on the show and to interact with fans. Find out more details after the jump.

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Filed Under: Conventions, Events Tagged With: , ,

HBO Brings the 1920’s Back with “Boardwalk Empire” Themed Train

September 9, 2011 By

I have not seen Boardwalk Empire, but I know many who have, and they all contend that it was one of the best shows on television last year. Such widespread praise has generated some substantial hype for the show’s second season, which is scheduled to premiere September 25th on HBO. Riding that wave of enthusiasm, the network has launched one heck of a marketing gimmick, introducing a 1920’s era train into the MTA train lines traveling throughout Manhattan. Check out some pictures and learn more about when and where you can see this beauty in person after the jump.

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Filed Under: Viral Marketing Tagged With: ,

Help Dexter Confess and Get a Glimpse at Season 6

August 19, 2011 By

With the fifth season of Dexter being released on DVD and Blu-Ray this week and the rapidly approaching debut of a new season, Showtime has amped up the marketing efforts for their hit show. The network recently launched a Dexter viral website called Dexter Confessions, which allows users to better connect with the Dark Defender by exploring his more personal confessions and unlock some content as well. Hit the jump for more.

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Filed Under: Viral Marketing Tagged With: ,

A Shortened ‘Avengers’ Teaser Assembles On Yahoo!

July 29, 2011 By

In a surprising move, Paramount has released a condensed version of the final scene from Captain America: The First Avenger, along with a shortened cut of The Avengers teaser trailer that was shown following Captain America’s credits. While bootleg versions of the teaser have been circulating the net for a few weeks, this is a great opportunity to get a glimpse of the Avengers assembling. Hit the jump to check out the clip, but be aware of potential spoilers for those who have yet to see the film.

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Filed Under: Movie/TV News, Viral Marketing, Viral Videos Tagged With: , , ,
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