That “The Walking Dead” Spoiler and the Death of Viral Marketing

viralheart

As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode. This has happened before, but not for The Walking Dead. NBC spoiled the death of Danny Matheson during Revolution. The stars and producers of Marvel’s Agents of S.H.I.E.L.D. live tweet every episode – even the Executive Editorial Director of Marvel’s Digital Media Group, Ryan Penagos, gets in on that action. Is this to build hype or is there something much more sinister and scolding behind this behavior? Could this be the end of viral marketing? Find out after the jump. [Read more…]

“Jurassic World” Viral Site Reveals Countdown to Thanksgiving

countdownBriefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme park. Clicking around, fans discovered yet another site – one for the theme park itself! Not much on it yet: a ticker with the latest park news, links to social media such as Facebook, Twitter and Instagram… OH! and a huge countdown clock, which at press time has 9 days, 7 hours and 13 minutes left – which is 9 PM on Thursday, November 27th! Will we have a Jurassic World teaser trailer to be thankful for on Thanksgiving? Find out when the countdown ends!

Jurassic World opens in theaters on June 12th, 2015!

“The Force Awakens” In ‘Star Wars Episode VII’

starwars7Briefly: When Star Wars Episode VII was announced, fans of the legendary saga wondered what the film’s subtitle would be. Being the secretive filmmaker that he is, J.J. Abrams went through 8 months of principal photography without revealing anything about the movie, not even a title. Sure Abrams did the Force for Change teasers, showing off the set. There was even the little competition between Star Wars and Batman v. Superman: Dawn of Justice. Now that principal photography has officially ended, the official Star Wars Twitter posted an announcement of the end of filming along with a brand new title treatment. Star Wars: Episode VII is officially titled: Star Wars: The Force Awakens. It is unclear whether this new trilogy will completely abandon the numerical ‘Episode’ titles, hopefully not. However, it also makes sense that they would abandon that style as the original trilogy and prequels were an epic. This new trilogy, while it does continue the story, exists outside of that original saga.

Star Wars: The Force Awakens opens in theaters on December 18th, 2015!

“Interstellar” Exhibit Makes World-Wide Debut at National Air & Space Museum

interstellar
When Christopher Nolan’s latest film, Interstellar, opens in 70mm IMAX at the Udvar-Hazy Center in Chantilly, VA., moviegoers will not only have the chance to be immersed in the world of the film, but they’ll get to have a chance to exclusively experience two of the space vessels from the film first-hand in a brand new exhibit opening at the museum! Hit the jump for more details! [Read more…]

Stuff To Do at SDCC: Explore “Sleepy Hollow” via Oculus Rift; Fly Through “Gotham”


sleepyhollowThe 2014 San Diego Comic Con is two weeks away and the many exhibitors who will be setting up shop are announcing their plans for activities to do inside and outside of the convention. FOX has revealed plans for two fun outdoor activities that attendees will want to check out: a virtual reality tour of Sleepy Hollow and a Gotham-themed zip-line. Get the details on both after the jump! [Read more…]

Watch 72-Minute Teaser Trailer for the Longest Movie Ever Made

ambianceIn 2020, Swedish artist Anders Weberg will release his last movie…ever. Weberg has made over 300 films and his final picture may very well be the longest movie ever made. Ambiancé will run for 720 hours – yes, for 1 month. Today, the teaser trailer was released, but it’s much different from any other trailer you’ve seen before. Not only is what you see not traditional footage, you’ll be sitting at your computer for much longer as well. Where the normal teaser runs between a minute or two, this teaser runs for 72 minutes (1 hour and 12 minutes). Check it out after the jump! [Read more…]

Declare Your Independence with Apple Pies from “Tammy”! [Updated More Times And Locations Added]


tammyBriefly
: In Warner Bros. road trip comedy, Tammy, the titular character robs her own workplace, making off with a sack full of mini apple pies. In celebration of the July 4th release of the film, a Tammy-inspired cart will be in Farragut Sqaure (17th St. NW) in Washington, D.C. this Friday, June 27th, from Noon until 1 P.M. handing out free pies. To get one, you just have be one of the first 1000 people to say #GimmeSomePies!

Update: More locations and dates have been announced. Here are the times and locations for Los Angeles:

Friday, June 27, 2014 (5:00pm – 8:00pm – Abbot Kinney, Venice; 8:30pm – 11:00pm – Santa Monica Blvd – West Hollywood); Saturday, June 28, 2014: 11:00am – 1:30pm – Redondo Beach Street Festival; 2:00pm – 5:00pm – Santa Monica Beach / Pier; Sunday, June 29, 2014: 11:00am – 1:30pm – Ventura Blvd – between Laurel Canyon and Whitset; 2:00pm – 5:00pm – Hollywood & Highland

Google Hires “Pokémon” Masters!

pokemonmastercardBack on April Fool’s Day, Google Maps rolled out their Pokémon Challenge. People had to use their Google Maps app to find Pokémon hidden around their area. It was a “job interview” for the newly created role of Pokémon Master at Google. Of course there really wasn’t a Pokémon Master position with the company, but it was a fun activity to take part in for any Pokémon fan. Now, two months later, a participant on Reddit received a special message from Google…they got the job. More after the jump. [Read more…]

Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign

herculesDwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The Rock wants to tell you the secret to becoming a warrior. Paramount Pictures has launched #TeamHercules, a social media campaign designed to help people get motivated and active. More after the jump. [Read more…]

Abraham Lincoln and Michelangelo Team-Up in “The LEGO Movie” Special Feature

history copsThe LEGO Movie was one of this year’s biggest surprise hits and it’s due to be released on Blu-Ray and DVD next Tuesday. We’ve got your first look at one of the hilarious special features from the home media release. Michelangelo, one of the world’s greatest artists, and Abraham Lincoln, one of the greatest U.S. Presidents are coming together to save history. Check out the (fake) trailer after the jump. [Read more…]