Shane Acker’s 9 has been in theaters for a couple weeks now (read my review here). The viral has since died down, so it looks like it’s about time to review it.


Sites used:

Scientist’s Facebook

Scientist’s laboratory


9′s viral campaign initially kicked off back in mid-June with the scientist’s Facebook page, as well as an interactive viral site that showed you around his laboratory.

Periodically, new clues and hints would pop up in his lab that would reveal new secrets within. One of these were the letters in ‘hope’ sprawled across the lab, which, when clicked on, would give you a symbol that you would then enter into his typewriter, giving you an exclusive interview/clip from the movie. These little things, while nice, were all the viral really did. There was nothing more to it than just some little cast interviews and extended clips that were already in the trailers.

If you followed any of these sites prior to seeing the movie, you will have a better, while still minimal, understanding of the backstory and universe in this movie. The sites are never mentioned (as expected), but in the scenes where you’re in the scientist’s lab, there are definitely things strewn about that one might recognize from his lab site. Other than that, nothing is really connected from viral to film.


Final Grade: C-


How can something be present and absent at the same time? What did you think of the viral campaign for 9? The film is currently in theaters.

Our friends at HeyUGuys have a new clip from Roland Emmerich’s 2012.

Watch it here:

Just a quick little heads up – the IHC has announced that the 3rd week of challenges in their search for the post-2012 apocalypse leader has begun at the IHC’s website.


Here’s a pic of the Reasoning game:





In the game, you have to solve a puzzle just by observation and noticing patterns. Unfortunately, I could only play the games once so I wasn’t able to get a pic from the other 2, Culture and what I believe was Strategy. In the Culture game, you are simply finding 5 differences between two pictures within a minute, and you only have as many clicks as there are differences (it’s not as hard as it seems by any means). In the Strategy game, you are trying to form boxes in a grid while facing a computer opponent. It’s actually a tad confusing and takes a little bit to get used to.


Personally, I think the games are a little silly for something of this magnitude (a post apocalypse leader), but I didn’t expect the IHC to make you prove Einstein’s theories wrong.


The 2012 viral involves the IHC (Institute for Human Continuity), an organization that designed to help the world get through the 2012 apocalypse, but is now trying to find a post-apocalypse leader. On the opposite end, there is Charlie Frost, the all-too-common self-proclaimed prophet who is wholeheartedly convinced that December 21st, 2012 is the end of the world.


For more info about the 2012 campaign, check out our 2012 page.


2012 opens in theaters everywhere on November 13th, 2009.


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