“Ex-Machina” Uses Tinder App To Cleverly Market The Film At SXSW


If you’re using the dating app Tinder and you’re in Austin, TX checking out the SXSW conference and festival, then don’t be surprised if a hot 25 year old woman by the name of Ava pops up in your list of possible matches. Don’t fall for it, though, because per Adweek,  it’s actually a clever viral marketing campaign for the upcoming artificial intelligence-oriented sci-fi film, Ex Machina. After the jump, check out Ava‘s Tinder profile and an actual conversation someone had with the movie’s character.

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“Disney Movies Anywhere” App Expands to Android Devices

disneyma1Eat your hearts out Disney lovers! Walt Disney Studios and Google Play today announced a partnership enabling millions of U.S. Android users to enjoy Disney, Pixar, and Marvel films all across their devices. To sweeten the deal, early adopters of the Disney Movies Anywhere app can get a free digital copy of a Disney film! Hit the jump for more info. [Read more…]

‘Interstellar’ App Let’s You Create Your Own Solar System With Your Fingertips

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To promote the release up Christopher Nolan‘s upcoming space epic, Interstellar, Paramount has released a brand new app, that will allow you to create a solar system based on the film into the palms of your hands.

See how far you can pilot the Endurance without running out of fuel or losing time relative to Earth. Sling-shot through solar systems using real-world physics and gravitational forces. Use wormholes to jump to new systems and survive the ultimate challenge of traveling past a black hole. Hit the jump to see the games features and some images from the app. [Read more…]

Facebook Debuts Mention Boxes During Emmys

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Award shows are finding new and inventive ways to interact with their fans beyond the behind the scenes look or photobooth shots. Social media has the door for nominees to talk to their fans. Often times viewers are asked to include a hashtags to help increase the show’s social media presence and hopefully viewership.

Last year, the Golden Globes did it by having nominees use an Instagram station. Ellen DeGeneres did with her Academy Awards selfie, which actually crashed Twitter for a brief moment. Now Facebook is getting in the awards show game. In anticipation for the Emmys, Facebook has teamed up with Access Hollywood, and will give tablets to nominees who will then interact with their fans on the social media giant.

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China To Test Seat Sensors In Movie Theaters That Will Give Audiences An Excuse To Text During A Movie


Okay, we’ve all heard stories about how people get mad at other members of the audience who text or call during a movie. It’s pretty inappropriate. They don’t like seeing a phone light casting a signal or listening to another person’s conversation. In fact the Alamo Drafthouse makes it a priority to let members of the audience know that cell phone use during a film is frowned upon by screening the infamous voicemail prior to every showing. Local theaters may use a toned down version of it simply by asking nicely, but at least theaters in the US are doing what they can to curb cell phone use during a movie.

Apparently China plays by a very different set of rules though. In fact, what they are testing will probably make anyone mad. Theaters in China are know testing a technology that will allow them to text their reactions during a movie, which will then be posted on screen. Because that is already a good idea. Hit the jump for more. [Read more…]

“Dawn Of The Planet Of The Apes” Plague Inc. Game Let’s You Infect The World With The Simian Flu

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Briefly: Plague Inc. is a fun game that allows the player to infect the world with various forms of infection, bacteria, viruses that grows from a simple pathogen into a killer Plague. Different types of infection are different levels of difficulty. Depending on what the players have chosen, they mutate the Plague’s wide variety of symptoms (like stomach flu, brain damange, paralysis) and transmission (sneezes, birds, blood transfusion), as well as protection against weather, medications, or antibodies.

Now with Dawn of the Planet of the Apes being the number one movie, and going into its second week at the movies, Plague Inc has added the Simiman Flu as one of the choices of Plagues to kill humans with. I could see this this game being another marketing tie-in with The Strain as well, but so far there is no confirmation of that. Here’s the link to the game’s website and Simian flu update. [Read more…]

New Mobile Game for “Guardians of the Galaxy” Released

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On the heels of Marvel‘s upcoming film, Guardians of the Galaxy, a new mobile game app has been released. It’s an action role-playing game called Guardians of the Galaxy: The Universal Weapon. Find out more about the game after the break.

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Universal Pictures And Spritz Will Help You To Read Like “Lucy”


Movie websites are quickly falling by the wayside thanks in part to social media. Instead of fans constantly checking up on a particular website only to see no updates, Facebook, Twitter, Vine, and other social media platforms can bring those updates to the respective platforms in an instant. But on those rare occasions, a movie website will have something of interest that will draw you to the site.

NBCUniversal and Spritz have teamed up to help promote Luc Besson‘s upcoming Lucy, starring Scarlett Johansson and Morgan Freeman. In the film Lucy is injected with a drug that allows her to use more than 10% of her brain, which is what the average human is capable of. A new page on Lucy’s website will actually measure how much of your brain you are using through a series of tests. Do you think you have what it takes to access more than 10% of your brain? Hit the jump to find out. [Read more…]

How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride

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Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons.

This viral campaign was a stark contrast to the film’s plot which has humans hating Transformers instead of itching to ride in them. So while fans had a chance to take a ride in the greatest Autobot, what these three people didn’t know was that they were becoming a part of the latest viral sensation by having Optimus Prime show up as their taxi. This latest prank video from Break.com, captures all of the target’s reactions to Optimus Prime picking them up. Hit the jump to see three different reactions in one single video, and to learn how all of this was planned. [Read more…]

“Pretty Little Liars” And Audi Using Snapchat To Reveal Exclusive Content

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The season 5 premiere of Pretty Little Liars aired last night, and that kind of success helped give way to ABC Family extending the popular series for two more seasons. Of course in the age of social media, fans of the show will be tweeting and updating their Facebook statuses about the show, and now you can add Snapchat to the list.

Audi, the official sponsor of the hit ABC Family show, will be using the social media platform in new and innovative ways. Hit the jump to see what kind of content you will be seeing. [Read more…]