Award shows are finding new and inventive ways to interact with their fans beyond the behind the scenes look or photobooth shots. Social media has the door for nominees to talk to their fans. Often times viewers are asked to include a hashtags to help increase the show’s social media presence and hopefully viewership.
Last year, the Golden Globes did it by having nominees use an Instagram station. Ellen DeGeneres did with her Academy Awards selfie, which actually crashed Twitter for a brief moment. Now Facebook is getting in the awards show game. In anticipation for the Emmys, Facebook has teamed up with Access Hollywood, and will give tablets to nominees who will then interact with their fans on the social media giant.
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