New Mobile Game for “Guardians of the Galaxy” Released

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On the heels of Marvel‘s upcoming film, Guardians of the Galaxy, a new mobile game app has been released. It’s an action role-playing game called Guardians of the Galaxy: The Universal Weapon. Find out more about the game after the break.

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Universal Pictures And Spritz Will Help You To Read Like “Lucy”

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Movie websites are quickly falling by the wayside thanks in part to social media. Instead of fans constantly checking up on a particular website only to see no updates, Facebook, Twitter, Vine, and other social media platforms can bring those updates to the respective platforms in an instant. But on those rare occasions, a movie website will have something of interest that will draw you to the site.

NBCUniversal and Spritz have teamed up to help promote Luc Besson‘s upcoming Lucy, starring Scarlett Johansson and Morgan Freeman. In the film Lucy is injected with a drug that allows her to use more than 10% of her brain, which is what the average human is capable of. A new page on Lucy’s website will actually measure how much of your brain you are using through a series of tests. Do you think you have what it takes to access more than 10% of your brain? Hit the jump to find out. [Read more...]

How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride

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Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons.

This viral campaign was a stark contrast to the film’s plot which has humans hating Transformers instead of itching to ride in them. So while fans had a chance to take a ride in the greatest Autobot, what these three people didn’t know was that they were becoming a part of the latest viral sensation by having Optimus Prime show up as their taxi. This latest prank video from Break.com, captures all of the target’s reactions to Optimus Prime picking them up. Hit the jump to see three different reactions in one single video, and to learn how all of this was planned. [Read more...]

“Pretty Little Liars” And Audi Using Snapchat To Reveal Exclusive Content

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The season 5 premiere of Pretty Little Liars aired last night, and that kind of success helped give way to ABC Family extending the popular series for two more seasons. Of course in the age of social media, fans of the show will be tweeting and updating their Facebook statuses about the show, and now you can add Snapchat to the list.

Audi, the official sponsor of the hit ABC Family show, will be using the social media platform in new and innovative ways. Hit the jump to see what kind of content you will be seeing. [Read more...]

Theaters Encouraging Audiences To Use Shazam During Movie Preshow

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In the days where Alamo screens a voicemail of an angry moviegoer being kicked out of a theater for using her phone during a film and being shot during trailer, there shouldn’t be any real reason for theaters to encourage audience to use their smartphone – or any phone for that matter – before, during, or after a film. But they found away.

Sony has already experimented the use of Shazam on The Amazing Spider-Man 2. Audiences who were smart enough to pull out their phones while the after credit song played were treated to a post credit scene on their phone where they were teased with what looks like the six villains that make up the Sinister Six.

Now theater companies are catching on to the Shazam craze, and have found a way to utilize the smartphone app to bring audiences closer to the experience. Hit the jump to find out how. [Read more...]

“Transcendence: Origins” App Puts You In Control Of The Fate Of Humanity

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Transcendence, Wally Pfister‘s directorial debut, opens in theaters tomorrow, and to help generate some much needed interest in the film, Warner Bros. has launched a smart phone app that allows you to get into the story and future of humanity, and dictate the terms of how it ends.

This nifty game is actually a prequel to the film. Hit the jump to learn more. [Read more...]

Family Guy: The Quest For Stuff Needs You To Save Quahog

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Movie Viral was able to attend a celebration at the Drunken Clam in honor of Family Guy’s newest game app The Quest for Stuff. On hand were cast members such as (Mayor) Adam West and Alex Borestein (Lois Griffin).  West kicked off the event with a small introduction that this correspondent was able to capture via Instagram. Hit the jump to see the video, and all the specs of the game. [Read more...]

“Make Your Movie” Instagram Contest Puts Your Dance Skills To The Test

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Instagram contests are quickly becoming more and more popular with marketing teams asking participants to upload pictures or videos using specific hashtags. This will not only help know who is actively participating in the contest but promote the movie because of the use of the infamous hashtag.

Now the upcoming film Make Your Move has a instagram contest of their own, and they are utilizing the app’s video feature to do it. As you may have guessed, you will need to show off some of your best dance moves to win some prizes. Hit the jump to learn more. [Read more...]

Gameloft Teases “Captain America: The Winter Soldier” Official Game

Captain America: The Winter Soldier Official Game

Popular game developer Gameloft is offering a first look at the official game for the upcoming movie Captain America: The Winter Soldier. Given the recent Super Bowl trailer hype and comic releases, this should help keep the marketing attention on the film, now just a couple months away. Hit the jump for more details, and to take a first peek at the new game. [Read more...]

Sherlock: The Network App Invites Fans To Help Solve Cases

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In conjunction with series 3 airing in the U.S. on PBS Mystery, BBC Worldwide has released a viral video to promote a new app Sherlock: The Network inspired by the world of the show that users can buy to join in on the game. With 10 cases that users can aid Sherlock and Watson in, the BBC and the folks over at The Project Factory have come up with a fantastic interactive platform for fans to feel like they’re part of the team. There are even videos of John berating you and Mycroft recruiting you.  It’s really fun to see the clips of the actual cast including Freeman and Cumberbatch talking to you. Hit the jump to read about the details of the game. [Read more...]