Okay, we’ve all heard stories about how people get mad at other members of the audience who text or call during a movie. It’s pretty inappropriate. They don’t like seeing a phone light casting a signal or listening to another person’s conversation. In fact the Alamo Drafthouse makes it a priority to let members of the audience know that cell phone use during a film is frowned upon by screening the infamous voicemail prior to every showing. Local theaters may use a toned down version of it simply by asking nicely, but at least theaters in the US are doing what they can to curb cell phone use during a movie.
Apparently China plays by a very different set of rules though. In fact, what they are testing will probably make anyone mad. Theaters in China are know testing a technology that will allow them to text their reactions during a movie, which will then be posted on screen. Because that is already a good idea. Hit the jump for more. [Read more...]