03 June 2017
24 April 2017
THOR RAGNAROK and STAR WARS THE LAST JEDI : A Tale of Two Trailers
Two Disney owned Franchises launched trailers recently. You might have seen / heard of them. But just in case you were on another planet: we have the details. Yes we are a bit late in doing so. No, we won’t apologise (social media and every film site in creation...
05 March 2017
TRAILER BONANZA! Guardians, Alien and the Super-Bowl Back-Log of Viral Tasters for the Movie Months Ahead
There have been so many trailers landing of late that you’d forgive us for having fallen behind. It’s easy to tweet the link or share it on facebook but less so to sty on top of every new and sometimes unexpected lead that comes in. But here we are,...
27 February 2017
DICK TRACY and the Strange Case of the Oscar Selection Process
Is this a case that simply cannot be solved? How DO you predict an Oscar winner? WARREN BEATTY’s ‘DICK’ is on the Case.. You no doubt know by now who won the major Oscars this year. Congratulations to all winners and nominees. Though it sounds a pat platitude, it is...
26 January 2017
Logan and Lion: Nicole Kidman and Hugh Jackman are making viral campaigns sexy again
Want to meet Nicole Kidman? Want to see more of Hugh ‘Wolverine/Logan’ Jackman? Good. Because those treats are being offered in a renaissance in viral marketing. Granted, it’s mainly contests /teasers, rather than genuine commitment to all out viral marketing. But it’s close to the old school viral set-ups, fused...
17 January 2017
John Wick 2: This Time they think we are all Stupid
JOHN WICK IS BACK. Yes. So What? Another week..another sequel! Which would be fine, in theory. Sequels ARE fun. Only an idiot would bemoan the existence of a formula that people clearly WANT to see replayed, right? All those ‘oh why do they keep rebooting /remaking /giving us sequels’...
