That “The Walking Dead” Spoiler and the Death of Viral Marketing

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As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode. This has happened before, but not for The Walking Dead. NBC spoiled the death of Danny Matheson during Revolution. The stars and producers of Marvel’s Agents of S.H.I.E.L.D. live tweet every episode – even the Executive Editorial Director of Marvel’s Digital Media Group, Ryan Penagos, gets in on that action. Is this to build hype or is there something much more sinister and scolding behind this behavior? Could this be the end of viral marketing? Find out after the jump. [Read more…]

The Park Is Open: Teaser For “Jurassic World” Trailer Arrives!

jurassic_world_ver2_xlg-720x1067The first trailer for Colin Trevorrow’s Jurassic World does not arrive until¬†this coming Thursday, right on time for Thanksgiving. However, Universal has decided to start the hype train now – debuting a 15 second teaser for the trailer online, across various social media platforms. Get your first look at the movie after the jump! [Read more…]

“The Force Awakens” In ‘Star Wars Episode VII’

starwars7Briefly: When Star Wars Episode VII was announced, fans of the legendary saga wondered what the film’s subtitle would be. Being the secretive filmmaker that he is, J.J. Abrams went through 8 months of principal photography without revealing anything about the movie, not even a title. Sure Abrams did the Force for Change teasers, showing off the set. There was even the little competition between Star Wars and Batman v. Superman: Dawn of Justice. Now that principal photography has officially ended, the official Star Wars Twitter posted an announcement of the end of filming along with a brand new title treatment. Star Wars: Episode VII is officially titled: Star Wars: The Force Awakens. It is unclear whether this new trilogy will completely abandon the numerical ‘Episode’ titles, hopefully not. However, it also makes sense that they would abandon that style as the original trilogy and prequels were an epic. This new trilogy, while it does continue the story, exists outside of that original saga.

Star Wars: The Force Awakens opens in theaters on December 18th, 2015!

Join Cast of “Interstellar” In Live Google+ Hangout

interstellar headeerChristopher Nolan’s next film, Interstellar,¬†opens this Friday in theaters and IMAX. The cast has been traveling around the world, giving press and moviegoers alike insight into the mysteries of the film. On Wednesday, November 5th, the cast will sit down in a Google+ Hangout on Air from the Smithsonian Institution in Washington, D.C. to take questions from a panel of YouTubers and fans. More info after the jump! [Read more…]

‘Furious 7′ Title Confirmed; Marketing Campaign Revealed

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It’s been a long road for the cast and crew of the Fast and Furious 7 film, but with the release date just a couple of months away, Universal is shifting to kick their marketing campaign for the film into high gear. Now, I said Fast and Furious 7 film because that is not the official title to the highly anticipated sequel. Today the studio announced that the film will be called Furious 7.

Universal is also kicking off their marketing campaign called 7 Days To 7, which will lead up to the release of the first trailer for Furious 7. Hit the jump for more details. [Read more…]

Ben Affleck Explains The Social Media Rivarly Between ‘Batman V Superman: Dawn Of Justice’ And ‘Star Wars Episode VII’

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The friendly social media rivalry between Zack Snyder‘s Batman V Superman: Dawn of Justice and J.J. AbramsStar Wars Episode VII took a new turn when Abrams unveiled a video featuring the Millennium Falcon having a small Batmobile, from Christopher Nolan‘s Dark Knight trilogy, attached to the belly of the ship. The video also incorporated John William’s signature Star Wars score which then morphed into Hans Zimmer’s The Dark Knight score. It was one of the first videos to be used in the rivalry since the two were battling it out by posting images in hilarious situations. C3PO dressed as Batman, Stormtroopers being arrested for trying to steal the Batmoblie. The directors not only tried to out do the other, but they also promoted their film at the same time.

Which makes the marketing a little easier, but also fun to watch what the director will come up with next. Last time we checked it the ball was in Snyder’s court, but as to why they are in this rivalry, that is still a mystery. But our new Batman, Ben Affleck, believes he has the explanation about the feud. Hit the jump to see what he had to say. [Read more…]

Twitter To Beta Test New Marketing System Based On Movies-Related Tweets

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For press members that attend screenings, we normally tweet our reactions to the film we just saw on twitter. Depending on how bit the film is, a director, member of the cast, or even the studio itself might retweet it for more publicity and free marketing. Depending on your opinions of seeing ads on your favorite social media, you may or may not like the idea of seeing more advertisements on Twitter just for tweeting out something about your favorite film like Guardians of the Galaxy.

That’s because Twitter has developed a new system that reads for tweets using certain keywords, and users will see targeted advertisements as a result of those said tweets. Hit the jump to see how this may affect you use Twitter. [Read more…]

‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign

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Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past.

To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering how the character was originally introduced, the 20th Century Fox marketing team has decided to use the character as the face of their latest social media marketing campaign. Using Vine and Instagram, we see, what we assume is an older Quicksilver try to make a speedy recovery after forgetting his girlfriend’s birthday. Hit the jump to check it out. [Read more…]

‘Jurassic World’ Director Tweets Photo Of “East Dock Sign”

Jurassic World East Dock Twitter Photo

We have seen some pretty cool self marketing from the Twitter War that is J.J. AbramsStar Wars Episode VII vs Zack Snyder‘s Batman V Superman: Dawn Of Justice. But the one person that seems to be left out of mix is Colin Treverrow, director of Jurassic World.

But that doesn’t mean he can’t do his own movie marketing using the social media platform. Treverrow has just tweeted another photo establishing its connection to the film franchise. It’s a photo of the old East Dock sign that was seen in the first film. Hit the jump to see the full photo. [Read more…]

Video: ‘Star Wars Episode VII’ Video Reveals Hidden DC Comics Easter Egg

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The rivalry between J.J. AbramsStar Wars Episode VII and Zack Snyder‘s Batman V Superman: Dawn Of Justice doesn’t show any signs of slowing down. Recently Snyder took a shot at the Star Wars film by posting a photo of the culprit who reportedly stole the Batmobile last week. With the two trading punches, it was Abrams’ move.

And did he land a big one. Not only did the Episode VII director use the opportunity to post a video revealing the exterior of the Millennium Falcon, but he also put in a hidden DC Easter Egg, which ups the ante, and forces Sndyer to do something bigger than a publicity stunt photo. Hit the jump to see the video. [Read more…]