Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview”

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A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,” the faux interview actually is a promotion for MTV’s the Video Music Awards.

Featuring VMA nominees and performers Nicki Minaj, Iggy Azalea, and Jason Derulo, the special has the stars subjecting themselves to the antics of the fictional celebrity tabloid TV show “Skylark Tonight.” The special includes Franco as Skylark and Rogen as producer Aaron Rapoport, grilling each interviewee about everything ranging from the benefits of being Australian, trying to bait one to singing one’s name, to the size of certain body parts hit the jump to see the entire interview. [Read more...]

Mysterious Billboard Pops Up For “Agents of S.H.I.E.L.D.” In LA


With the second season of Marvel’sĀ Agents of S.H.I.E.L.D. premiering in September, a mysterious new billboard that promotes the show has popped up on a popular LA intersection. It features the weird alien equation that Agent Coulson was writing at the end of the season finale. Check out the mysterious billboard after the jump.

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“Dumb And Dumber To” Poke Fun At “Lucy” Poster

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The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a film took a completely different look at how a character used their brain or lack thereof.

Dumb and Dumber To is the long awaited sequel to the Farley Brothers’ 1994 film. Now we’ve seen plenty of parody posters, but this one is pretty funny considering it is mocking a film that prides itself on using 100% of their brain, hit the jump to check it out. [Read more...]

Viral Video: Dancing Groot Scene From “Guardians Of The Galaxy”

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We are already nearing two weeks since the release of Guardians of the Galaxy, and true Marvel fans – all of whom should have told everyone not to leave the theater until the end of the credits by now – might have seen those hilarious extra credit scenes by now.

But if you haven’t seen it yet, or for some reason could not stay until after the credits, then the following video may just be considered a spoiler, although, I wouldn’t consider it a huge spoiler. Yahoo! has released the extra scene of Groot dancing after the Guardians served their heroic duties. Hit the jump to see Groot bust a move, plus a few words from James Gunn, who was actually the inspiration behind the scene. [Read more...]

Viral Video: “Let’s Be Cops” Viral Marketing Handing Out Social Media Citations

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We spend a lot of hours on Facebook, Twitter, and Instagram, posting photos, liking status, and retweeting things. But sometimes we come across stupid posts, and ask ourselves, why isn’t there a “dislike” button, or “I hate this” button. While Facebook or any of the other social media platforms won’t give us what we won’t, the people over at 20th Century Fox is making the “dislike” option a little easier by offering us “Let’s Be Cops” social media citations.

It’s exactly what it sounds like. You can hand out social media citations to things you you don’t like or deem stupid. Hit the jump to see what kind of citations you can hand out, plus a hilarious viral video that will help you figure out when to hand these citations out. [Read more...]

“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures

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In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film.

To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.” This was first reported by Mashable.

Standing in front of the standee, a lovable creature wearing a box will appear before you. Making any sort of motion from jumping, arm and leg waving, the box covered character will copy your movements. It even mimics facial gestures. Hit the jump to check out some images of the film. [Read more...]

Bad Robot Replies To Zach Snyder Tweet With Their Own DC Comics/Star Wars Mashup

Batman vs Superman director Zack Snyder has been tweeting some weird mashup pictures lately through his Twitter account. One had Superman‘s Henry Cavill photoshopped as a Jedi and another one recently had Batman walking next to R2-D2. The Batman one he tweeted to Bad Robot, so Bad Robot in response sent out this tweet of C3-PO as the Dark Knight. Check out the tweeted photo after the jump.

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“Deadpool” Scribe Rhett Reese Launches Twitter Campaign To Get “Deadpool” Movie Made

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The moment that the Deadpool test footage leaked, it instantly went viral. Comic book fans passed it to their friends, their friends past it to their friends, so on and so forth. We haven’t seen much of the character since he appeared unmasked in X-Men: Origins: Wolverine, but we knew that Ryan Reynolds was perfect for the role – at least better suited than he was for the Green Lantern. Having said that, it would be difficult for Fox to invest in a comic book film adaptation where the titular character is constantly mouthing off and has an appetite for violence and chimichangas.

Having said that, those who saw it wanted more than test footage, they wanted an actual movie. Fans have been clamoring for it, even after the test footage was taken down, Blur Studios released a high resolution version of it because of the hugely positive response it was getting on the Internet.

Now Deadpool scribe Rhett Reese wants everyone who wants to see a Deadpool movie to “break the Internet,” by helping him with a Twitter campaign. Hit the jump to see how you can do it. [Read more...]

‘The Hunger Games: Mockingjay Part 1′ Viral Posters For District 13

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The viral marketing for The Hunger Games: Mockingjay Part 1 continues to flourish as a set of new character posters have been released. Hot off the teaser trailer debut from last week, these new character posters profile the citizens of District 13. As you can imagine, the character posters mirrors what District 13 has, which is not much to begin with. Hence you see these characters is monotone grabs with stoic looks on their faces. These are polar opposites to the heroes of District 1-12 posters that were released earlier this year, which isn’t saying much considering we know how oppressive President Snow can be.

The first set of character posters focuses on Philip Seymour Hoffman, Julianne Moore, Elizabeth Banks, Jeffrey Wright, Sam Claflin and Woody Harrelson, while others are likely to hit the web soon. Hit the jump to check them all out. [Read more...]

“Guardians Of The Galaxy” Featurette Gives You A Tour Of Star-Lord’s Milano Spaceship

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The Guardians of the Galaxy, which earned a suprising $94 million at the box office this weekend, plus a nice $11.7 million on Monday, has been described as the Star Wars for a new generation. And as such, it’s lead hero, Star-Lord, needs a signature spaceship. In this case, it is called the Milano. Marvel has released a new video that gives you a behind-the-scenes look at the insides and outsides of the Milano. Plus film star Chris Pratt give you a tour at what it took to bring Star-Lord’s ship to life on the big screen.

Hit the jump to check it out. [Read more...]