You might have noticed that Marvel’s plan to release the first trailer for Avengers: Age Of Ultron during the next episode of Agents of S.H.I.E.L.D. kind of backfired when the trailer was mysteriously leaked. Even the Marvel Twitter account jokingly acknowledged that there was a leak saying “Dammit Hydra.” So the low-resolution trailer instantly went viral, but of course, posting leaks isn’t doing the film or the people that market it any justice. And to counter the leak, Disney and Marvel have released the full trailer for Avengers: Age Of Ultron online. Hit the jump to check out the official trailer in all it’s HD glory. [Read more...]
If you want to attract more viewers to a show, you got to have some bait, and for Agents of S.H.I.E.L.D. they are putting out bait so big, you’d just be plain stupid to ignore. Or you could just wait for it to air on the internet, but that is besides the point.
The point is that the first trailer for Avengers: Age Of Ultron will air on next week’s episode of Agents of S.H.I.E.L.D. It’s a smart move considering the show’s declining ratings, but strange improved storytelling. Hopefully it’ll be enough to attract the viewers to see that the show has improved since last season. But in the age of the Internet, I think fans might be willing to wait it out.
Marvel’s Avengers: Age of Ultron stars Robert Downey Jr., Chris Evans, Chris HemsworthMark Ruffalo, Scarlett Johansson, Jeremy Renner, Samuel L. Jackson, Cobie Smulders, and new to the series James Spader, Elizabeth Olsen, and Aaron Taylor-Johnson. The film opens in theaters on May 1, 2015. Hit the jump to read the official synopsis plus confirmation tweet. [Read more...]
What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger Games: Mockingjay – Part I by revealing Panem’s strategy to keep their nation together, and now Lionsgate is revealing more of that by releasing viral videos to help promote their upcoming film.
Starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Donald Sutherland, Jena Malone, Jeffery Wright, Philip Seymour Hoffman, Julianne Moore, and more. Hit the jump to check out the latest videos. [Read more...]
In X-Men Days of Future Past, Professor X is reminded by Magneto that he’s lost so much more than Mystique. That the mutants he knew from the beginning have fallen into the hands of humans who see mutants as a threat. Mutants like Angel and Banshee, even Azazel all have died between the events of First Class and Days Of Future Past. While their fates have not been fully revealed to us, Magneto’s words let our imaginations figure out what kind of death they suffered.
Now the latest development in the X-Men Days Of Future Past campaign reveals to us what has happened to Angel and other mutants. Now new autopsy images of some unseen mutants reveal the grisly results of characters like Angel. Hit the jump to check it out. [Read more...]
It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have seen for films like Carrie and The Devil’s Due, Thinkmodo is in the business of pranking people by scaring them in unsuspecting places like a coffee shop or just on a sidewalk. So they have released a video for their latest prank, which will help promote Platinum Dunes’ upcoming film, Ouija. [Read more...]
A lot of movie-based websites offer uninteresting things like character profiles, trailers that you can get off youtube, wallpaper images, etc. Social media has proven to be a more useful tool to help market a film. We’ve seen many successful viral marketing campaigns being carried on on Facebook, Twitter, Vine, Instagram, and more. But there are just some films that beg to be marketed strictly on websites. And that’s what we are getting with Christopher Nolan‘s Interstellar.
Google and Paramount Pictures have teamed up for a one of a kind partner ship to help promote Interstellar. Through educational pieces, user-generated content, and Google Hangouts with the cast, we will start to see more and more exclusive content from the film on Google sites. Hit the jump to learn more. [Read more...]
Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s self-aware going under names or titles used in the films, and if you are not familiar with the source material, it will fly under your radar. Kind of like the Amazing Amy series to help promote Gone Girl, which launched on smart phone apps yesterday.
To coincide with the release of David Fincher‘s Gone Girl, Fox released art work from the Amazing Amy series. The series of art is actually illustrated cover art for books written by the parents of the missing titular character, Amy Dunne (Rosamund Pike). Check out some of the artwork below. [Read more...]
Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a trailer. One of the upcoming marketing campaigns is the Oculus Rift.
The 3D device is an immersive experience that puts the user inside of the world of whatever the marketing team is promoting. There has been one for Game of Thrones, X-Men: Days Of Future Past, and Pacific Rim. But Oculus Rift couldn’t be more perfect for Christopher Nolan‘s Interstellar.
Appearing at only four cities, the Interstellar Oculus Rift will launch next week for a limited time before heading to its new major city destination. Hit the jump to see where you can see it. [Read more...]
Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the same name. Then releasing viral posters to help us get excited for trailers slowly revealing more evidence about Amy’s disappearance and questioned Nick’s innocence. Finally we got to hear some of the soundtrack by Trent Reznor and Atticus Ross. With the film opening in theaters tomorrow, it will be interesting to see how well the marketing team did promoting this film. But they aren’t don’t yet. They still have one more piece of the marketing campaign to push. The latest promotion for Gone Girl is called “The River Of Secrets.”
River of Secrets is an interactive environment where users can reveal their deepest and darkest secrets through either text or audio recordings anonymously. It’s actually quite creepy, but it is also a great way to spend some time hearing what people are willing to reveal on the internet. Hit the jump for more. [Read more...]
Ben Affleck Explains The Social Media Rivarly Between ‘Batman V Superman: Dawn Of Justice’ And ‘Star Wars Episode VII’
The friendly social media rivalry between Zack Snyder‘s Batman V Superman: Dawn of Justice and J.J. Abrams‘ Star Wars Episode VII took a new turn when Abrams unveiled a video featuring the Millennium Falcon having a small Batmobile, from Christopher Nolan‘s Dark Knight trilogy, attached to the belly of the ship. The video also incorporated John William’s signature Star Wars score which then morphed into Hans Zimmer’s The Dark Knight score. It was one of the first videos to be used in the rivalry since the two were battling it out by posting images in hilarious situations. C3PO dressed as Batman, Stormtroopers being arrested for trying to steal the Batmoblie. The directors not only tried to out do the other, but they also promoted their film at the same time.
Which makes the marketing a little easier, but also fun to watch what the director will come up with next. Last time we checked it the ball was in Snyder’s court, but as to why they are in this rivalry, that is still a mystery. But our new Batman, Ben Affleck, believes he has the explanation about the feud. Hit the jump to see what he had to say. [Read more...]