‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices

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What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger Games: Mockingjay – Part I by revealing Panem’s strategy to keep their nation together, and now Lionsgate is revealing more of that by releasing viral videos to help promote their upcoming film.

Starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Donald Sutherland, Jena Malone, Jeffery Wright, Philip Seymour Hoffman, Julianne Moore, and more. Hit the jump to check out the latest videos. [Read more...]

‘X-Men: Days Of Future Past’ Viral Campaign Reveals Autopsy Images Of Unseen ‘First Class’ Mutants

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In X-Men Days of Future Past, Professor X is reminded by Magneto that he’s lost so much more than Mystique. That the mutants he knew from the beginning have fallen into the hands of humans who see mutants as a threat. Mutants like Angel and Banshee, even Azazel all have died between the events of First Class and Days Of Future Past. While their fates have not been fully revealed to us, Magneto’s words let our imaginations figure out what kind of death they suffered.

Now the latest development in the X-Men Days Of Future Past campaign reveals to us what has happened to Angel and other mutants. Now new autopsy images of some unseen mutants reveal the grisly results of characters like Angel. Hit the jump to check it out. [Read more...]

Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites

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It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have seen for films like Carrie and The Devil’s Due, Thinkmodo is in the business of pranking people by scaring them in unsuspecting places like a coffee shop or just on a sidewalk. So they have released a video for their latest prank, which will help promote Platinum Dunes’ upcoming film, Ouija. [Read more...]

Google And Paramount Pictures Team Up To Promote Christopher Nolan’s ‘Interstellar’

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A lot of movie-based websites offer uninteresting things like character profiles, trailers that you can get off youtube, wallpaper images, etc. Social media has proven to be a more useful tool to help market a film. We’ve seen many successful viral marketing campaigns being carried on on Facebook, Twitter, Vine, Instagram, and more. But there are just some films that beg to be marketed strictly on websites. And that’s what we are getting with Christopher Nolan‘s Interstellar.

Google and Paramount Pictures have teamed up for a one of a kind partner ship to help promote Interstellar. Through educational pieces, user-generated content, and Google Hangouts with the cast, we will start to see more and more exclusive content from the film on Google sites. Hit the jump to learn more. [Read more...]

“Amazing Amy” App From ‘Gone Girl’ Launches On iPhone

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Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s self-aware going under names or titles used in the films, and if you are not familiar with the source material, it will fly under your radar. Kind of like the Amazing Amy series to help promote Gone Girl, which launched on smart phone apps yesterday.

To coincide with the release of David Fincher‘s Gone Girl, Fox released art work from the Amazing Amy series. The series of art is actually illustrated cover art for books written by the parents of the missing titular character, Amy Dunne (Rosamund Pike). Check out some of the artwork below. [Read more...]

‘Interstellar’ Oculus Rift Coming To Select Theaters

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Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a trailer. One of the upcoming marketing campaigns is the Oculus Rift.

The 3D device is an immersive experience that puts the user inside of the world of whatever the marketing team is promoting. There has been one for Game of Thrones, X-Men: Days Of Future Past, and Pacific Rim. But Oculus Rift couldn’t be more perfect for Christopher Nolan‘s Interstellar.

Appearing at only four cities, the Interstellar Oculus Rift will launch next week for a limited time before heading to its new major city destination. Hit the jump to see where you can see it. [Read more...]

‘Gone Girl’ Marketing Makes Final Push With “River Of Secrets”

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Fox has done a brilliant job with the marketing for Gone Girl. Starting off by using a viral marketing campaign to get fans to call the Find Amazing Amy Hotline, which was really just a voice recording of a person reading the first few pages of the book of the same name. Then releasing viral posters to help us get excited for trailers slowly revealing more evidence about Amy’s disappearance and questioned Nick’s innocence. Finally we got to hear some of the soundtrack by Trent Reznor and Atticus Ross. With the film opening in theaters tomorrow, it will be interesting to see how well the marketing team did promoting this film. But they aren’t don’t yet. They still have one more piece of the marketing campaign to push. The latest promotion for Gone Girl is called “The River Of Secrets.”

River of Secrets is an interactive environment where users can reveal their deepest and darkest secrets through either text or audio recordings anonymously. It’s actually quite creepy, but it is also a great way to spend some time hearing what people are willing to reveal on the internet. Hit the jump for more. [Read more...]

Ben Affleck Explains The Social Media Rivarly Between ‘Batman V Superman: Dawn Of Justice’ And ‘Star Wars Episode VII’

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The friendly social media rivalry between Zack Snyder‘s Batman V Superman: Dawn of Justice and J.J. AbramsStar Wars Episode VII took a new turn when Abrams unveiled a video featuring the Millennium Falcon having a small Batmobile, from Christopher Nolan‘s Dark Knight trilogy, attached to the belly of the ship. The video also incorporated John William’s signature Star Wars score which then morphed into Hans Zimmer’s The Dark Knight score. It was one of the first videos to be used in the rivalry since the two were battling it out by posting images in hilarious situations. C3PO dressed as Batman, Stormtroopers being arrested for trying to steal the Batmoblie. The directors not only tried to out do the other, but they also promoted their film at the same time.

Which makes the marketing a little easier, but also fun to watch what the director will come up with next. Last time we checked it the ball was in Snyder’s court, but as to why they are in this rivalry, that is still a mystery. But our new Batman, Ben Affleck, believes he has the explanation about the feud. Hit the jump to see what he had to say. [Read more...]

‘Inside Out’ Trailer: Explaining Human Emotions With Pixar Animation

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Disney and Pixar has released their first teaser trailer for Inside Out. Directed by Pete Docter (Up and Monsters Inc.) the film takes place in the mind of a young girl, Riley, where five emotions: Joy, Anger, Disgust, Sadness, and Fear, try to navigate her through life. We’ve seen small snippets of the film during our coverage over at D23, where we saw how these emotions interacted with each other, and how they try to understand relationships with other human beings.

Like most Pixar teasers, we get a montage of scenes from previous Pixar films. But for this film, each clip coincides with the different emotions that are characters in the film. It’s actually quite fun to walk down Pixar memory lane when watching the teaser. Hit the jump to check out the teaser trailer for Inside Out. [Read more...]

‘Interstellar’ Viral Site And Kip Thorne Featurette

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Paramount Pictures is cranking up the marketing machine for their upcoming film Interstellar. Directed by Christopher Nolan, the film takes place in the future where Earth is becoming uninhabitable, and a group of scientists are sent off to the far reaches of space to find a new world where humans can continue to thrive.

The studio recently announced that the film would be released three days before its original release date. After watching the final trailer, we now know that Interstellar will be available in multiple formats ranging from IMAX 70mm, 70mm, 35mm, and other formats like 4k and digital.

Now to further promote the marketing of the film, a brand new interactive site has been launched, and a new educational featurette featuring Kip Throne has been released. Hit the jump to see them both. [Read more...]