“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag

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Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show centers on six programmers who are trying to make it big in the show’s titular location.

To help promote the show, which debuted back a few weeks ago, the HBO marketing team has launched a faux landing page for Pied Piper, the company in the show. Hit the jump to see what the fake website consists of. [Read more...]

“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network”

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There was a time when fans of a sitcom or drama would send a massive amount of postage mail to TV studio execs to keep their show alive. But in an age of social media, we now have the much more cost-effective hashtags and memes to turn to. One praticular show that is currently on the bubble is Community. Having ending it’s fifth season just a few weeks ago, a new, and very timely, social media campaign to keep the show alive.

You see, there is an ongoing joke what Abed (Danny Pudi) started when he was obbessed with another NBC short-lived superhero drama called The Cape. While Jeff Winger (Joel McHale) said it wouldn’t last very long, Abed quickly retorted: Six Seasons and a Movie.

Since then, it has been fans hope that there would be six seasons, and possibly a movie. So that time is now.Gill See how fans are banding together to see their six seasons and a movie come alive after the jump. [Read more...]

“Gone Girl” Trailer Launches A Terrific Bone Chilling Viral Campaign

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David Fincher may have dropped out as director of Sony Pictures’ upcoming Steve Jobs’ biopic, but we still have his adaptation of Gillian Flynn‘s mega-bestseller Gone Girl to look forward to. Now at first it may seem like a film like this would not have a viral marketing campaign. But if you look closely at the newly released trailer, you’ll find that it does.

It may not be as extensive as some of the other viral marketing campaigns we have covered, but the Gone Girl viral marketing does set a precedence, with it’s strange website, and interesting faux tip hotline.

Hit the jump to see the first Gone Girl teaser, plus a look at the viral marketing campaign is all about. [Read more...]

25 New Images From “X-Men: Days Of Future Past” Viral Site

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We recently posted a viral video promoting X-Men Days Of Future Past, which focused on the 25 moments in history changed by humans and mutants from 1968 – 2018. From moments like the Kennedy Assassination, and the Chernobyl diaster, to the Mad Cow Disease Breakout in 1996 and Guantanamo Bay, and future events that will have a huge impact on the chronology of the X-Men film franchise.

X-Men Days Of Future Past will connect the different generations of X-Men film franchises into one cohesive universe. The mutants of X-Men, X2: X-Men United, and X-Men: The Last Stand working together with the mutants of X-Men: First Class to prevent a future without mutants. Without humans.

A new viral site gives us more detail as to how these 25 events in history lead us to Days Of Future Past. Hit the jump to learn more, and see 25 exciting new images. Beware, there will be spoilers. [Read more...]

Spider-Man’s Deadliest Villains, Carnage and Venom, Mentioned On “The Amazing Spider-Man 2″ Viral Site

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One of the concerns fans had about The Amazing Spider-Man 2 was that it was chock full of villains. Aleksei Sytsevich aka The Rhino (Paul Giamatti), Max Dillion aka Electro (Jamie Foxx), and Green Goblin (Dane DeHaan) will all be fighting Spider-Man (Andrew Garfield) in the highly anticipated sequel. But for those villains who didn’t get a starring role, they have been introduced via the film’s official viral site The Daily Bugle Tumblr Blog.

Shocker, Puma, Doc Ock, Vulture, Hobgoblin, are just some of the villains that have been mentioned on the site. Now The Daily Bugle is adding two more villains to the viral marketing rouge gallery: Carnage and Venom.

Hit the jump to read the full article, and why this latest viral site update may be the most important of all. [Read more...]

“The Fault In Our Stars” Fanatics Can Be In A Music Video Or Become Fan Ambassador

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Can we finally make “French the Llama!” happen? Because Nerdfighters, we have so much cause to celebrate! You’ve undoubtedly been following in anticipation all the news leading up to The Fault in Our Stars hitting theaters over on the Vlogbrothers channel–and hopefully our site too . You’ve demanded your stars to visit your city (Reblog!).  And now–not only can you contribute your words of encouragement to be featured on a soundtrack music video but also become a TFIOS Fan Ambassador.

I mean seriously, FRENCH THE LLAMA!!!

We’re a part of this and that’s super exciting. Now here’s the scoop and all the necessary links. Hit the jump to learn more. [Read more...]

New “The Grand Budapest Hotel Posters” Character Posters and Spotify Playlists

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Last week we posted the new character posters from The Grand Budapest Hotel, which was complimented by personalized Spotify playlists. These posters and playlists celebrated the quirky achievement for Wes Anderson‘s newest film. Now three more posters and spotify playlists have popped up online, and they are equally as charming as quirky as the last set of posters and playlists. Hit the jump to check them all out and hear the new music. [Read more...]

Unusual First Look At Quicksilver From “X-Men: Days of Future Past”

X-Men Days Of Future Past starring Evan Peters, Hugh Jackman and James McAvoy

When so much of marketing depends on the exposure of your product; How the world sees the first movements of your characters in costume can set the tone for a movie’s future. There have been some recent rumblings of problems with Quicksilver and his look. Thanks to a Carl’s Jr. advertisement, we have our first look at the speedy character in action. Hit the jump to see this. [Read more...]

The Vulture Makes Front Page News On “The Amazing Spider-Man 2″ Viral Site

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The lack of interesting news on The Amazing Spider-Man 2 viral site wasn’t even worth mentioning. Though it appeared just to be trolling, the site was a nice way to bridge the gap between Marc Webb’s superhero sequel and the first film. Second and third-tier character appeared on the site ranging from Shocker and Puma to Miles Warren aka The Jackal and Spencer Smythe the creator of the Spider Slayers.

Now a new update is of greater interest then those villains because the trailers and clips have alluded to him. Adrian Toomes makes an appearance in the latest edition of The Daily Bugle tumblr post, and he doesn’t look like he will be staying in OsCorp’s employment for very long. Hit the jump to read the full post. [Read more...]

‘The Grand Budapest Hotel’ Marketing Jazzes Up New Posters With Spotify Playlists

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In the four weeks since its release, Wes Anderson‘s The Grand Budapest Hotel has grossed over $25 million. Not bad for a film that’s been open in only 1,200 theaters. The film’s marketing campaign has matched Anderson’s quirkiness with fun websites and hilarious trailers.

Now new interactive posters have popped up online. Teaming up with Spotify, Fox Searchlight Pictures have unveiled a set of new character posters with personalized Spotify playlists. Mashable was able to obtain these playlists created by the films music supervisor Randall Poster. Check them out below. [Read more...]