Watch James Franco Interview Actual Celeberties In Viral Marketing Campaign For “The Interview”

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A satire comedy like The Interview starring James Franco and Seth Rogen pretty much sets itself up for a fun viral marketing campaign, and now we are getting just that with a new faux interview hosted by Franco’s entertainment journalist character Dave Skylark. Titled “Dave Skylark’s Very Special VMA Special,” the faux interview actually is a promotion for MTV’s the Video Music Awards.

Featuring VMA nominees and performers Nicki Minaj, Iggy Azalea, and Jason Derulo, the special has the stars subjecting themselves to the antics of the fictional celebrity tabloid TV show “Skylark Tonight.” The special includes Franco as Skylark and Rogen as producer Aaron Rapoport, grilling each interviewee about everything ranging from the benefits of being Australian, trying to bait one to singing one’s name, to the size of certain body parts hit the jump to see the entire interview. [Read more...]

Win Tickets To “Avengers: Age Of Ultron” Premiere By Playing S.H.I.E.L.D. vs. Hydra Game

S.H.I.E.L.D. or HydraTo promote the DVD release of Captain America: The Winter Soldier, Walt Disney and Marvel are offering a chance to win tickets to the premiere of Avengers: Age Of Ultron. With Age Of Ultron wrapping production, and the May 1st, 2105 release date approaching quickly – we’re bound to see more of these sorts of games and contests. Hit the jump to see more. [Read more...]

“Dumb And Dumber To” Poke Fun At “Lucy” Poster

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The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a film took a completely different look at how a character used their brain or lack thereof.

Dumb and Dumber To is the long awaited sequel to the Farley Brothers’ 1994 film. Now we’ve seen plenty of parody posters, but this one is pretty funny considering it is mocking a film that prides itself on using 100% of their brain, hit the jump to check it out. [Read more...]

Viral Video: “Let’s Be Cops” Viral Marketing Handing Out Social Media Citations

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We spend a lot of hours on Facebook, Twitter, and Instagram, posting photos, liking status, and retweeting things. But sometimes we come across stupid posts, and ask ourselves, why isn’t there a “dislike” button, or “I hate this” button. While Facebook or any of the other social media platforms won’t give us what we won’t, the people over at 20th Century Fox is making the “dislike” option a little easier by offering us “Let’s Be Cops” social media citations.

It’s exactly what it sounds like. You can hand out social media citations to things you you don’t like or deem stupid. Hit the jump to see what kind of citations you can hand out, plus a hilarious viral video that will help you figure out when to hand these citations out. [Read more...]

Latest “Star Wars Episode VII” Tweet Teases A Mysterious Droid Hand

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We’ve watched how Disney and J.J. Abrams have been marketing their Star Wars Episode VII “Force For Change” OMAZE UNICEF campaign for quite some time. With each new update, comes a very exciting tease, or hilarious video between two late night comedians, or a brand new look at a classic rebel fighter. But now that the campaign has come to a close, it is time to announce a winner, with the help of a cryptic hand.

Bad Robot has tweeted the name of the winner plus how much was donated to their campaign. Hit the jump to check it out. [Read more...]

“The Boxtrolls” Interactive Poster Turns You Into LAIKA’s Latest Creatures

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In anticipation for the release of The Boxtrolls, LAIKA has created a new marketing campaign that should get moviegoers more excited for the film.

To help promote the film, “the studio has teamed up with ad agency Wieden+Kennedy to create this “magic mirror” standee that uses an X-Box Kinect interface.” This was first reported by Mashable.

Standing in front of the standee, a lovable creature wearing a box will appear before you. Making any sort of motion from jumping, arm and leg waving, the box covered character will copy your movements. It even mimics facial gestures. Hit the jump to check out some images of the film. [Read more...]

“Project Almanac” Flyers Signal Secret Screening At Comic-Con

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If you just so happen to be over at the San Diego Comic-Con, you have seen a couple of flyers for the found footage time traveling thriller Project Almanac. Though the film has gone through various title changes, the premise of the film has stayed the same. Project Almanac follows a group of young teenagers who discover a document that would allow them to build a time machine. Using a video camera to record their discovery, they successfully build the time machine, only to find out that there are repercussions to altering the past, and they must find a way to reset everything to the way it once was.

While the film does dive into that time traveling fantasy, it manages to stay grounded by limited to how far back the device can take them. And now the Platinum Dunes company is ready to unveil the film to those over at SDCC. Hit the jump to check out the flyers that will lead you to the secret screening. [Read more...]

Jon Stewart Duels Stephen Colbert For “Star Wars” Geek Trivia Supremacy… And To Support UNICEF

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Omaze runs some pretty fantastic charity campaigns.  We’ve heard about the Breaking Bad riding in the RV campaign, the ride in a tank with Arnold Schwarzenegger, and rehearse a scene from House of Cards with eating BBQ with Kevin Spacey.  But the biggest and most geek driven campaign has to be the Star Wars Episode VII campaign.  J.J. introduced the Force For Change campaign back in May, but Omaze has been pushing for it non-stop.  So with only seven days left to donate, the charitable crowdfunding site has recruited two of the funniest late night comedians/political satirists, Jon Stewart and Stephen Colbert, and pitted them against each other to see who is the biggest Star Wars geek, and help raise awareness for the campaign to help UNICEF.  Hit the jump to see the full video. [Read more...]

Omaze And NetFlix Team Up For A Tasty “House Of Cards” Contest

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Often times I wonder if any of the restaurants seen in shows exist or not. While some are built sets, others are actual locations with the names changed for legal purposes of course. And while you may be able to find some of the restaurants used in films or tv shows through fan or Hollywood websites, few of them offer something like what Omaze and Netflix are offering.

If you’ve ever wanted to eat the the Frank’s BBQ, the BBQ joint where Frank Underwood devises political strategies on House Of Cards, well, Omaze and Netflix is giving you a chance to do so. And just to sweeten the deal, they are offering you a chance to eat BBQ with Kevin Spacey and House of Cards showrunner Beau Willimon. Hit the jump to find out more about the contest, and the details as to why it is being held. [Read more...]

“The Hunger Games: Mockingjay Part 1″ Viral Video: District 13 Has A Message For Panem

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It was only a couple of weeks back when Lionsgate launched the revamped viral marketing campaign for The Hunger Games: Mockingjay Part 1. Tailored to fit the themes of the third book, the first wave of Mockingjay viral videos came in the form of President Snow (Donald Sutherland) addressing the nation as a unified force in a time where Katniss’ actions have started uprisings and revolutions in nearly all of the districts of Panem. The video also contained some minor spoilers, but it did set a precedent for not only the film, but for the marketing campaign itself.

Now a new video has been released, which shows President Snow once again addressing the nation, trying to unite them during trying times. But something strange occurs during his address, and it’s something the entire nation of Panem and fans of The Hunger Games novels needs to hear. Hit the jump to see the full video. [Read more...]