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Return of the Super 8 Secret (Updated)

November 15, 2011 By

This month, the Super 8 Twitter account (@Super8Movie) has been tweeting about the Super 8 Secret and directing followers to Super8Tweet.com. Yesterday I did some digging and accidentally stumbled upon (no pun intended) what this site is meant for: a viral campaign for the home media release of Super 8. Now fans will have the chance to race around several cities to find hidden prizes. To find out when and where this will take place, as well as one of the very special prizes, hit the jump. (Now updated with additional cities and a mystery prize!) [Read more...]

Filed Under: ARGs & Campaigns, Social Networks, Super 8, Viral Marketing Tagged With: , , ,

“Super 8″ Deleted Scene Features Rocket Poppeteers

June 27, 2011 By

We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids going into a 7-Eleven early in the film. You’ll see a cardboard cutout of Rocket Poppeteers spokesman Captain Cooper and a sign on the wall featuring the ice cream treat.

[Read more...]

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing, Viral Videos Tagged With: , ,

The “Super 8″ ARG Isn’t Over!

June 19, 2011 By

Despite what seemed like a definitive ending (which led us to reviewing the whole thing), the Super 8 viral campaign is still going strong. We just got a new post on the Revalistic website that teases more updates to come. Get the details after the break.
[Read more...]

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing Tagged With: ,

Super 8 Viral Recap and Review

June 16, 2011 By

The Super 8 viral campaign and ARG has come to an end as the movie enters its second weekend in theaters, and now it is time to look back and try to make sense of it all. For many of our readers, you may know that the viral campaign for the J.J. Abrams-produced Cloverfield was the seed that started MovieViral, but this was the first Bad Robot film campaign we’ve had the oppurtunity to cover in full (we were only able to partially cover Star Trek). Get a recap of the story and our thoughts on how it all played out after the break.
[Read more...]

Filed Under: ARGs & Campaigns, Reviews, Super 8, Viral Marketing Tagged With: , ,

Super 8 Viral Wraps Up

June 15, 2011 By

Tomorrow we’ll have our extensive recap and review of the Super 8 viral campaign, but before we can do that, there’s one more update to give. When we last left Josh Minker, son of alien liberator Dr. Woodward, he had possession of a testing device seen in the S8 Editing Room video. Sarah was helping him find his dad, but she was kidnapped and held for ransom by the unknown group (probably a secret division of the government) in exchange for the device. Now we know her fate and what Josh’s dad was really hiding.
[Read more...]

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing Tagged With: ,

Full Super 8 Editing Room Video Revealed

June 9, 2011 By

As part of the viral campaign for Super 8, the website S8EditingRoom.com has slowly been revealing a film reel that shows the film’s monster and its technology being tested on. Now the reel is complete, and we get some great details from the spoiler-heavy video, and if you watch Super 8, you’ll see how this documentary plays a role in the storyline. Check out the full Editing Room video after the break.
[Read more...]

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing, Viral Videos Tagged With: , ,

The #Super8Secret Revealed!

June 7, 2011 By

Last Thursday, a new viral website popped up for J.J. Abrams’ sci-fi film Super 8 that begged the question, “What is the #Super8Secret?” With the film already shrouded in mystery, this seems like an odd addition to the viral campaign, but we waited impatiently until the secret was rumored to be revealed today at Noon Pacific time. Fortunately, that rumor was true.
[Read more...]

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing Tagged With: ,

Update to “What Is The #Super8Secret?”

June 5, 2011 By

Briefly: We gave you a quick report on Thursday about a mysterious new viral site for the upcoming J.J. Abrams sci-fi thriller, Super 8. A couple of developments have been made in the story. First, a date and time have been set for the “Super 8 Secret” to be revealed (via /Film). You’ll want to check out the viral site at Noon PST on Tuesday (6/7). The next development is comes from the site itself. Now when you access the site and wait a few seconds, the question “What Is The #Super8Secret?” fades away and is replaced with a new hashtag: #MINT. We’ll find out what this all means on Tuesday. in the meantime, be sure to check for more updates right here and on our Twitter feed @MovieViral!

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing Tagged With: , ,

What Is The #Super8Secret?

June 2, 2011 By

Briefly: While that may seem like a loaded question with such a secretive movie and viral campaign, a new viral website has popped up (via @Super8Movie) that asks just that. We have nothing to go on, so check out Super8Secret.com and give us your best guess on what this is all about. What is the #Super8Secret?

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing Tagged With: ,

Where to Find Super 8 and Rocket Poppeteers Comics

June 1, 2011 By

To help promote Paramount Pictures’ Super 8, two short form comic books have been created. The Rocket Poppeteers comic has been known for a while, and now we know where you can find them. Also, you can get the recently discovered Super 8 comic now, and without paying for it (directly).
[Read more...]

Filed Under: ARGs & Campaigns, Super 8, Viral Marketing Tagged With: , ,
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