Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6′

BIG HERO 6

Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming Big Hero 6, Disney has partnered up with XPRIZE, a leading organization solving the world’s Grand Challenges by creating and managing large-scale, high-profile, incentivized prize in five areas: Learning; Exploration; Energy & Environment; Global Development; and Life Sciences.

The two have launched a video contest between the ages of 8 and 17 to harness their creativity and come up with innovative ideas to tackle the world’s biggest challenges using science, technology, engineering, art and/or mathematics. Hit the jump to learn more. [Read more...]

Guillermo Del Toro Wants You To Scare Him In New Contest From Legendary Pictures and YouTube

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Guillermo del Toro could well be the busiest man in Hollywood — it is rare a day goes by where his name is not attached to an upcoming film or television show. Despite his backlog of projects, the filmmaker has announced that he will preside over a rather cool contest put together by Legendary Pictures and YouTube. The two companies have partnered for the YouTube House of Horrors: A Legendary Halloween contest, which seeks to discover the next great mind in horror cinema. Read on for the details.

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Aaron Paul Holds A “Breaking Bad” Scavenger Hunt Prior To The Emmys

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Aaron Paul really loves his fans. Surprising people who are touring his neighbor hood, helping out Omaze, or hosting advanced screenings of his films like Need For Speed. Whatever it is, the guy is pretty cool, and he is proving how cool he is by hosting a Breaking Bad-themed scavenger hunt in the Hollywood area.

In celebration of the Emmys and the final time that Breaking Bad will ever be up for awards, Aaron Paul will be holding a scavenger hunt for Breaking Bad fans. Check out what he had to post on Instagram, and what will be up for grabs after the post. [Read more...]

UPDATED: Play 80′s Video Games At Comic-Con To Win Walk-On Role In “Pixels”

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The upcoming feature film Pixels starring Adam Sandler and Peter Dinklage and directed by Chris Columbus is based on the viral video hit of the same name. The story involves the world being attacked by old school video game characters, so for this year’s Comic-Con, Sony has created an 80′s video game arcade called the Electric Dreams Factory. At the arcade, you  can compete with other gamers and possibly win the ultimate prize of a walk-on role in Pixels. Check out the contest’s promo video starring Peter Dinklage with a mullet and find out other info about their Comic-Con arcade after the jump. Now UPDATED with new video from Chris Columbus. [Read more...]

Jon Stewart Duels Stephen Colbert For “Star Wars” Geek Trivia Supremacy… And To Support UNICEF

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Omaze runs some pretty fantastic charity campaigns.  We’ve heard about the Breaking Bad riding in the RV campaign, the ride in a tank with Arnold Schwarzenegger, and rehearse a scene from House of Cards with eating BBQ with Kevin Spacey.  But the biggest and most geek driven campaign has to be the Star Wars Episode VII campaign.  J.J. introduced the Force For Change campaign back in May, but Omaze has been pushing for it non-stop.  So with only seven days left to donate, the charitable crowdfunding site has recruited two of the funniest late night comedians/political satirists, Jon Stewart and Stephen Colbert, and pitted them against each other to see who is the biggest Star Wars geek, and help raise awareness for the campaign to help UNICEF.  Hit the jump to see the full video. [Read more...]

“Begin Again” Viral Contest Gives Keira Knightley Some Style

Keira Knightley in Begin Again

Picking an outfit for very important occasions isn’t easy. But chances are you have someone to give you some very helpful advice on how to look good. Now the marketing team behind the upcoming Begin Again, will give you a chance to return the favor by helping film stars Keira Knightley and Hailee Steinfeld look good.

A new viral marketing contest was just launched, and to enter you just have to create a style for Knightley and Steinfeld. A kind of style that is in hip and in fashion. Hit the jump to learn how to enter and for contest rules. [Read more...]

J.J. Abrams Gives You A Chance To Be In Star Wars: Episode VII

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With production already started on the next entry  in the Star Wars universe, J. J. Abrams has announced a way that one lucky fan could have a part in Episode VII. After the break, find out how to get your name in the running to play a character in a galaxy far, far away and how they’re using this contest to raise money for a worthy cause.

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“Godzilla” Viral Review

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Godzilla was pretty much on everybody’s most anticipated lists of 2014 -read our glowing review of the film here. The idea of bringing back one of film’s most iconic creatures after a 16 year absence since the disastrous 1998 film directed by Roland Emmerich, was a pretty big gamble. Not to mention that the film was to be directed by Gareth Edwards, who only had the indie hit Monsters under his belt.

However, Warner Bros was not going to let any of that get in their way, and with an excellent marketing strategy, a fun viral marketing campagin, and some ingenious marketing tie-ins, Godzilla turned out to be one the best films yet. Hit the jump to read the full review. [Read more...]

TFIOS Live Stream Concert: Ed Sheeran, Grouplove, Charli XCX And Cast

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Hey Nerdfighters!

Be sure to tune in tomorrow May 14th for a special live stream concert in celebration of The Fault in Our Stars on thefaultinourstarsmovie.com.

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Become A Receiver With “The Giver” Interactive Contest

The Giver

For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to engage their audience to participate in the world of the movie.

More on how you can enter and what you can win after the jump. [Read more...]