What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger Games: Mockingjay – Part I by revealing Panem’s strategy to keep their nation together, and now Lionsgate is revealing more of that by releasing viral videos to help promote their upcoming film.
Starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Donald Sutherland, Jena Malone, Jeffery Wright, Philip Seymour Hoffman, Julianne Moore, and more. Hit the jump to check out the latest videos. [Read more...]