“Edge Of Tomorrow” Viral Campaign Leads To Trailer Reveal On Wednesday; Plus New Images Released

December 9, 2013 by

edge of tomorrow tom cruise emily blunt

Warner Bros will be pulling out all the stops on their biggest tentpoles next summer by releasing the first trailers for Godzilla and Edge Of Tomorrow. As we’ve mentioned previously, the Godzilla trailer will drop tomorrow, but for Doug Liman‘s Edge Of Tomorrow, starring Tom Cruise and Emily Blunt, that trailer comes out on Wednesday.

And just like the Godzilla campaign that announced the trailer reveal, the studio’s marketing team decided to take the same approach for Edge Of Tomorrow, but on a slightly smaller scale. Instead of building an entire website, a Twitter account going under the handle @embeddedudf was created. The handle reportedly is updating its followers all day from the front line in Verdun, France. Based on the Twitter reports “things are going south real fast.” So hit the jump to see all the tweets and a teaser images from the upcoming trailer. [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing, Viral News Tagged With: , , , , ,

‘RoboCop’ Viral Site Teases How OmniCorp Can Change American Justice

December 9, 2013 by

robocop (2014) samuel l jackson

Briefly: If the future is now, then OmniCorp has got it under control. The viral site that promotes the upcoming remake of the Paul Verhoeven, doesn’t really lose sight of the atrocities that plague our society, yet Jose Padilha‘s version looks very tame. But tonight at 9pm/8pm PST, the OmniCorp site will convince you that the film is just as good as the original, despite some of the advances we have made in visual effects.

Announced on the OmniCorp Facebook page, the event doesn’t give us much detail as to what we should be expecting other than it will reveal how the organization’s technology can make a difference in American justice. Other than that, we don’t know what we are in store for, but considering that official OmniCorp viral site makes no mention of the event, it doesn’t seem like it will attract much attention. Still we’ll be there to cover the event. Maybe there will be a new trailer, a chance to win tickets to an early screening, or attend the red carpet premiere. Whatever it is, we’ll be there to cover it all.

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“Godzilla” Viral Website Launched As New Trailer Approaches

December 9, 2013 by

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Yesterday, the Facebook page for Warner Bros. and Legendary’s Godzilla posted a link to a Chinese article about the “world’s largest sinkhole” and how it relates to Godzilla. The link has the caption “Who are M.U.T.O.?”. The article uncovers the viral website Mutoresearch.net, which looks to be some kind of organization that is looking for the featured monster. This is all apparently leading up to the film’s trailer. Get more details after the break.
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Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: ,

Viral Video Round Up: Mash-ups, Star Trek, Saturday Night Live, and More!

December 8, 2013 by

Zach_Banner-page-001The Internet is full of videos related to movies and television, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest. Check out this week’s videos after the break. [Read more...]

Filed Under: Features, Viral Video Round Up, Viral Videos Tagged With: , , ,

“Amazing Spider-Man 2″ Viral Site Makes Dr. Octopus Connection To Latest Trailer

December 7, 2013 by

Amazing Spider-Man 2 Dr Octopus easter egg header

The first trailer for The Amazing Spider-Man 2 has just been released, and already the viral site is making connections to it. While we don’t know the extent of BJ Novak‘s role in the sequel, rumors are swirling that it could be anyone from Donald Menken, Norman Osborn’s assistant, to Dr. Otto Octavious, better known as Dr. Octopus.

In the latest article to be published on the Tumblr site, the Daily Bugle goes behind the scenes over at OsCorp to get the latest info on the company’s latest advancements in technology. [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing, Viral News Tagged With: , , , , , , , ,

Trailers Weekly: “The Amazing Spider-Man 2″, “Her”, “Dom Hemingway”, “300: Rise Of An Empire”, “Nurse 3D”

December 7, 2013 by

TrailersWeekly

Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from The Amazing Spider-Man 2, Her, Dom Hemingway, 300: Rise Of An Empire, and Nurse 3D. Hit the jump to see them all. [Read more...]

Filed Under: Features, Trailers Weekly Tagged With: , , , ,

Has The ‘Anchorman 2′ Marketing Campaign Given Us Too Much Ron Burgundy?

December 6, 2013 by

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Remember that time you hoped against hope for a sequel to Anchorman? You weren’t alone of course; the 2004 film earned cult-like status in the years following its release, leaving legions of fans desperate for more Ron Burgundy. After years of waiting, the sequel is nearly here, and it seems the folks at Paramount want you reminded of that every time you turn on a television, open a magazine, or buy ice cream at a grocery store. Indeed, the marketing machine for Anchorman 2: The Legend Continues has reached an all time high, leaving some to question, “how much is too much?” Hit the jump for more.

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Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , , , , , , ,

New “Paranormal Activity: The Marked Ones” Viral Teases Possible Early Screenings

December 4, 2013 by

paranormal activity the marked ones viral clip

Paranormal Activity: The Marked Ones will have a bit of an international flair. That’s because the spinoff film will focus on a brand new group who are experiencing spiritual terrors that seem to have Latino roots. No doubt this move was made to reach out to the Latino fanbase.

Previous viral clips have thrived on capturing the audience’s reaction of very scary moment from each and every installment. It’s almost a standard practice. Now a new short clip – that runs for 14 seconds – is asking will you be the first? Hit the jump to see the video. [Read more...]

Filed Under: Viral Marketing, Viral News Tagged With: , ,

‘Amazing Spider-Man 2′ Tumblr Blog Interviews Spencer Smythe

December 4, 2013 by

the amazing spider-man 2 tumblr spencer smythe

Much of The Amazing Spider-Man 2‘s tumblr blog has been focused on reporting on OsCorp’s progress on technological advancements or criminal activity. Now a new post changes its direction a bit by posting an exclusive interview between The Daily Bugle and Spencer Smythe.

For those that don’t know, Spencer Smythe was a robotic and arachnid expert who asked J. Jonah Jameson to fund his projects, having become convinced by Jameson’s editorials that Spider-Man was a menace. After watching a demonstration showing that Smythe’s robot could sense and track spiders, Jameson hired Smythe to capture Spider-Man. His first failed attempted eventually led to an obsession of hunting the Webslinger. He also had a son, Alstiar Smythe, who was also a constant threat to Spider-Man.

Hit the jump for the full interview. [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing, Viral News Tagged With: , , , , , , ,

Viral Teaser Arrives Online For Vampire TV Show “The Strain”

December 3, 2013 by

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If you were watching The Walking Dead‘s midseason finale, you might have seen what’s actually the start of a viral campaign for the upcoming vampire TV show, The Strain. The new FX show is based on Guillermo del Toro’s The Strain Trilogy books, which he cowrote with Chuck Hogan and later turned into a comic book adaptation. It’s his take on the vampire tale and it’s dark, gory and twisted. You won’t find a sparkly blood sucker in the bunch. Del Toro first envisioned The Strain story as a television series, but he couldn’t find a buyer at the time, so an agent convinced him to initially turn it into a book. The rest is history.

The “found footage” teaser for the show that aired on TV is now available online and it’s definitely meant to pique your interest, even though it doesn’t spell out exactly what it’s for. After the break, check out the viral clip and how it connects to the The Strain‘s story.

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Filed Under: Viral Marketing, Viral News, Viral Videos Tagged With: , , , , , , , ,
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