Viral Video Round Up: @SleepySkunk, The Walking Dead, Captain Planet, And More!

The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.
[Read more...]

‘The Dark Knight Rises’ Review: Does The Final Entry Buckle Under Its High Expectations?

In 2005, Director Christopher Nolan took his stab at the all-holy Batman mythos and came out on top, delivering “Batman Begins”, the most heartfelt, real portrayal of the character to date. Three years later, he literally revolutionized the game by releasing the critically acclaimed “The Dark Knight”, which put the caped crusader toe-to-toe with the cold-blooded, anarchist The Joker. And now, seven years after our first glimpse of the new Bruce Wayne, we’re treated with the trilogy’s second sequel, “The Dark Knight Rises”. Does it hold up? Can it beat the high praise of the previous entry? Hit the jump because the fire is about to rise. [Read more...]

Viral Video Round Up: Teenage Mutant Ninja Turtles, Toronto Batman, Star Wars, Movie: The Movie, And More!

The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.
[Read more...]

Cracked’s List Shows How A Viral Can Backfire

When it comes to alternate reality games, the more believable and interactive, the better. It’s wonderful experience we love, except for when it backfires.I’m not talking about when its structured sloppy, I mean when it is far too real for its own good. Cracked made a list that covers such a topic.
[Read more...]

Check Out These Fan Made Soundtracks for Tron Legacy, Kick-Ass, Repo Men and More

Vitaliy Zavadskyy is a freelance composer and self-proclaimed “novice music artist” based in Toronto. Through his popular YouTube and Myspace accounts, he’s been releasing fan made single song film soundtracks for years, most recently posting one for Tron Legacy. Check out that song, as well as ones for Repo Men and Kick-Ass, after the break.
[Read more...]

1st Annual MovieViral Awards Results!

Last week we asked you to vote in our forum for the best in various categories of viral marketing for the year. Now we have the results of the each of those polls, so lets tell you who won, as well as what we think about the results. Lets get to it. Here are your 1st Annual MovieViral Awards winners!

[Read more...]

12 Days of Viral – DAY TEN

On the tenth day of viral, my movie gave to me…..


Videos and Youtube.


What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos.

Some videos can do just that, some can show you parts of the film as something you wouldn’t expect, some can be looked at as is. Here are a few favorites and what we got to see.


Inglourious Basterds – Nation’s Pride Trailer




Watchmen – Who Watches the Watchmen?




Cloverfield – Chuai Station Attack




You can look at these video as some sort of a prequel, they can be taken right from the background of the film, or they can just be another way that the creators of the film want it to be seen. Either way, they create quite the stir once revealed. These can play a vital part as the film gets closer to it’s release date. Sometime, they can be an add from a film like these honorable mentions:





Oh all of the discussion from that damn Slusho! commercial. Those were the days.


Other Days In The “12 Days of Viral” Series:
A trailer without a title
A Twitter account with the truth
Three Websites
My face on the site
800 Numbers
Password protection
Facebook interaction
Contests and winnings
Cell phones for calling

12 Days of Viral – DAY NINE

On the ninth day of viral, my movie gave to me…..


Cell phones for calling


Back on day five, I talked about 800 numbers that you could call and get some information. This one goes about twenty steps further and actually gives you a phone. Some can be simple, others can incorporate different ways to get that phone into your hand.


If you remember, back towards the end of the 2012 campaign, they had numerous drop sites all over the country. Most of these contents will be discussed in future days in this series, however, one of the items was a cell phone. The down side is that when the phone finally came in to use, it was information that we have all heard before. Thanks to unfiction for the following recording:

Phone Message





Now you take a film that created all new levels of viral, that again, will be discussed in future days. With The Dark Knight, you found cell phones hidden in “old fashioned” gangster ways like a cake or a bowling ball bag.




Not only do you get the phone, but once you have chosen your side, you are kept posted on what to do next based on that decision. This campaign could have gone in all sorts of different directions had it not been for this one particular form of viral. It opened up so many levels and split the two sides perfectly.


Other Days In The “12 Days of Viral” Series:
A trailer without a title
A Twitter account with the truth
Three Websites
My face on the site
800 Numbers
Password protection
Facebook interaction
Contests and winnings

12 Days of Viral – DAY EIGHT

On the eighth day of viral, my movie gave to me…..


Contests and winnings


Not too many virals are going this route, but when they do, the response is overwhelming. 2012 in fact had a couple of contests rolled into one campaign. First they had the ambassadors program. A simple contest where the winner (our own Nick was one of them) really had to do nothing, but in the end, got a title, and a shirt.

But then they decided to break out the big guns. Forget silly ambassadors, they wanted a new leader. The leader of the Post-2012 world. Filled with strategic games, voting, and good old competition, this game quickly spread through forums and social networking alike. Hell, even I joined. Thought I was doing well too. I was wrong. But, the winner of the competition did decide to join our community and there was a friendly rivalry between him, and another member. Not just a t-shirt this time. Cancun and electronics were the winners prize.





The next contest, is not so much a contest, as it was a way to get more people involved in a film who’s viral was strictly word of mouth. Paranormal Activity had so much extra money to burn after it’s success at the box office, that it gave it’s viewers both the chance to have their name on the DVD, and win a release party for one person and a bunch of friends to view the film.


Other Days In The “12 Days of Viral” Series:
A trailer without a title
A Twitter account with the truth
Three Websites
My face on the site
800 Numbers
Password protection
Facebook interaction

12 Days of Viral – DAY SEVEN

On the seventh day of viral, my movie gave to me…..


Facebook interaction.


I am picking three films to discuss on this day, because those three films use Facebook in such an interesting way. The most common thing to do nowadays is to post the exact thing, on all forms of social networking. It gets tiring after a while. We need originality, and these three gave it to us.


Let’s start with the first on the list, 9. This Facebook page was used almost as a prequel of sorts. Giving you clues on how the characters came to be, and gave you a look at the man who created them. Clues were given on this page, which in turn lead you to the main viral page, which in turn lead to different areas of viral such as Twitter and contests.





Next, we see the film 2012. This movie had a few pages. A couple of them that, as mentioned, just posted what was in their tweets, as well as their site. Nothing great there. But as we got closer to the release of the movie, one of the pages took a turn. A turn for the good.

Farewell Atlantis ended up secretly giving out coordinates to the locations of their “drops” by giving out locations of the book signings. With the help of sites such as ours and unfiction, places were swarmed with hopes of being part of one.





Finally, we look at Sherlock Holmes, which has moved completely out of the arena of Facebook pages. This page, is not really a page at all. It’s a game, where you and a friend, team up as Holmes and Watson, and search for clues. This is genius! Right up until the genius turned out to be someone in 7-11′s corporate office and decided what better way to tine in Slurpee’s, and Robert Downey Jr.

I give them credit. For trying.





Other Days In The “12 Days of Viral” Series:
A trailer without a title
A Twitter account with the truth
Three Websites
My face on the site
800 Numbers
Password protection