12 Days of Viral – DAY THREE

On the third day of viral, my movie gave to me…..


Three websites


And not only do we get three websites, but if the cards are played correctly, we get three websites with “purpose”. I say purpose with quotes for three reasons. And here they are.


Website 1 – This is the site that’s owned by the “company”. This site is actually maintained right in the middle. They make their point known right off the bat, usually the first one, but slowly diminish into nothing. They want themselves to come off as the ones who need you to follow. They have a story to tell and if you listen, then they have someone to spread the good news.





Website 2 – This for the most part is a blog. Maintained by someone who wants you to know the truth. They’ll give you a lot of “Website 1 isn’t telling you the whole truth!” and “I’m making a trip to corporate offices of website 1. Wish me luck”. Never to be seen again. Another particular note is this Website may be run by someone not even in the movie.





Website 3 – I’m not exactly sure why website 3 was even set up. It’s crudely put together, and is more than likely to never change since it’s inception. It may or may not even give you one piece of information in regards to the film. It’s just there to draw your attention away from the initial slow updating of the first two.





Now, with that said, here are some great examples:

Website 1 – The IHC, DP Chemicals, and MNU

Website 2 – Soren’s Blog, Save Ogden Marsh, and MNUSpreadslies

Website 3 – Farewell Atlantis, Ogden Marsh, and Maths From Outerspace


The one thing I’ve noticed is that Website 3 has had a little more participation than in the past. Good for you website 3! And one day, maybe in the land of a sequel, you can move up in the ranks to website 1.


Other Days In The “12 Days of Viral” Series:
A trailer without a title
A Twitter account with the truth

12 Days of Viral – DAY TWO

On the second day of viral, my movie gave to me…..


A Twitter account with the truth.





The truth, the whole truth, and nothing but the truth. Well, maybe a little more. At least this seems to be the way to go with newer Twitter accounts. You can go back to some of the older Twitter accounts (9, District 9, and 2012) and see them posting about things from the actual movie they are promoting. You can read a bout Charlie Frost’s Winnebago or Christopher’s disgust towards MNU.


But the newer one’s are taking it a step further. If you follow films such as Surrogates, The Crazies, and even Paranormal Activity, they are using the tactics of letting you know the truth. Not parts of the film, but actual elements of the film that are possible. Robotics. Biochemicals. Even how people are reacting towards a film. These are things that are happening on the news so they put it in your head, to just add to what you believe to begin with. Hell, they may even pick up those that follow such fears and create a new fan.





A tweet like the one above may get some activists to follow you, not knowing that it’s a site for a movie. But then again, that’s one of the things with a viral campaign. You need to make it as real as you can.


Other Days In The “12 Days of Viral” Series:
A trailer without a title

The Crazies: A Viral Update

Wow. It was just the other day I was writing about how there was nothing happening on the viral site for The Crazies remake. Well, things change. Not only did we get a list of representatives for the community of Ogden Marsh, IA and a sweet deal on a car wash, but we also have two new sites to take a look at.


Dakon/Pendrill Chemical Corporation – Pretty self explanatory about what this place does. One particular note is the fact that they have a login for employees, similar to what we saw during the 2012 campaign and Aerospace Robotics company. Looking forward to a hack and seeing what this place is holding.





If you enter a username and/or password incorrectly three times, you are locked out, but if you quickly click a link above, you are listed as “Patrick”, with 2 messages, and a 4 character login. So far, I’ve failed (it’s not Iowa).





Save Ogden Marsh Blogspot – These are always a fun addition to a viral campaign. Helps the viewer / follower feel a bit more involved in what’s happening. This will more than likely be the site to keep an eye on being that they are the one’s with something to say.





They also have a Twitter account, with @SaveOgdenMarsh, and similar to Surrogates, it compiles actual information as opposed to feeding you made up lines. Makes it feel a little bit closer to home. Makes you feel an actual fear. And, according to the wildly trusted IMDB, there is no “Kim Jonson” in the list. Maybe our Jamie Lascano of Cloverfield days?


It looks like this film is all viral for George A. Romero’s remake. In more than one way. Yes, I went there.


The Crazies is set for release on February 26, 2010

2012 Viral Review

2012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign with multiple storylines interwoven, leading up to a particular moment. The problem always seems to be that the actual time is up for debate.


This is only one of the many nitpicks I have for an otherwise proficient viral campaign. Before going into what may have been wrong or weak, its important to know this is definitely in the upper echelon of film ARGs. I’d have to say that only 42 Entertainment’s campaign for The Dark Knight was more impressive, but they had the help of a movie that was overly anticipated. 2012, on the other hand, had been pushed back from its summer slot, plus Emmerich’s resume hasn’t really been impressive since the mid-90s.


Why was this campaign so effective? First of all, it had a good pace despite the film being pushed back several months. The viral started with The Institute of Human Continuity, which was just a basic site for an organization preparing for the scientifically-proven destruction we’ll see in 2012. You could enter their lottery to be survivor, and everything seemed fine for a while. On the side we had Charlie Frost as the stereotypical end-of-days prophet, and things were humming along nicely. Then we started to see an uptick in activity in August, and finally we were hit hard with the full force of the campaign in September all the way until the week of the film’s release. All in all, everything was timed perfectly.


2012


The content of the viral also helped make it successful. Sure we had the usual narrative like in Cloverfield and District 9, but we also multiple contests with prizes that even included a trip to Cancun. There were dead drops, where you could pick up packages and decode information, revealing a conspiracy with the aforementioned IHC. It was really quite intricate and expansive, spanning real world, the web, and social networking. ARG players actually got to do some legwork and reap the rewards, making the whole experience that much more fun.


Lastly, the viral worked because it added to the film a few things it needed. First of all, buzz. Usually viral campaigns are used to build on buzz that already exists for a film, but the buzz wasn’t that great on 2012 originally. It was the campaign that created excitement. Also, the viral created more of a plot than the film would be able to develop within itself. We got a lot of background about the conspiracy that plays a role in the film, and the audience realized the film isn’t just about the world blowing up.


However, one of the problems of the viral is that very same thing. It gives away a good chunk of the plot in a way I’ve never seen before. It’s nice to see how strongly the campaign and film connect, but when you give away a central plot twist, it kind of kills the movie a bit. There were also some dating issues with the viral. Everything seems to be taking place in 2009, but the film makes reference to one of the last viral events taking place in 2012. As I mentioned to start off this review, you have to take it all with a grain of salt.


My only other complaint was the constant reminders that the campaign was tied to the film. First of all, we had the whole “experience” moniker that was also present for District 9. Every viral website was tagged as part of the “2012 Experience’. Now, I know there have been issues with people believing the world really will end in 2012, and seeing these sites might confuse them, but it still takes some of the fun out of it. We also were reminded its all a game thanks to their need to constantly recap what’s happened so far. We had in-world explanations, an official guide, and even a video.


Still, overall this was a greatly complex and interesting campaign that hit us by surprise and got us even more interested in the film than we otherwise would have been.


Final Grade: B+

2012: The Truth Revealed

Well, at least in the eyes of Saturday Night Live. It wouldn’t take long for those known for their political mockery to come up with, what is hopefully never to happen, but the “real” reason behind the 2012 apocalypse. If the IHC is watching, please, help us!





How’s that ark coming along?


2012 is in theaters now.

2012: A Few More Details On The TV Series

As we reported earlier this month, Roland Emmerich himself is planning a TV series as a spin-off/sequel to 2012. Today we have just a bit more details thanks to MTV News. Spoilers follow, so be warned.


Emmerich explains that the show takes place after the arks get to Africa, which is supposedly the only land above water, though I thought I saw some more land during that reverse zoom of Earth to end the film. Either way, the series would follow an all new cast, which includes people from the arks as well as those already on the continent. Emmerich suggests it would be somewhat like LOST, and he’s pitching it to LOST’s home ABC, so it might be a nice replacement once the show goes off the air next year. Check out the interview to see Emmerich explain it himself:





What do you guys think of a 2012 TV Series? Would the proposed name “2013″ be too hokey? Is the idea itself too hokey? Let us know what you think in the comments below.

ViralCast #22: 2012 Wrap-Up, The Office, and More!

In our latest ViralCast, Dan, Iain, and Scott talk about the recently released 2012, The Office, Avatar, Alice in Wonderland, and the DVD releases for District 9, Paranormal Activity, and Star Trek.

Subscribe to the podcast on MovieViral.com Staff - MovieViral.com » Podcasts

2012: An Alternative Review

“2012 is the best disaster movie ever!” – Iain Welford, Movieviral.com


OK, so that’s the DVD cover quote out of the way. I’ll cross my fingers, but I think that 2012 may be the cinema lovers equivalent of a bargain! Weighing in at just less than 3 hours long you certainly get your money’s worth, but is the film any good? Well, I’m sure you’ve read Dan’s review and if you haven’t well, stop right here, go read his and come back when you’re finished.  See, I’m writing this review as someone who didn’t really follow the viral and also thinks the director, Roland Emmerich, has fallen from grace. Since I live in the U.K. I’ve not been part of the campaign that the U.S. is enjoying. I’ve not seen the IHC ads on TV because they are not there, so I thought it would be good to write an alternative review since there have been no real outside influences.


To set the record straight on the last point, I really liked Emmerich’s earlier work. Dean Devlin and Roland Emmerich seemed to make a great team, bringing us Moon 44 and Independence Day. I might be biased, because I’m a bit of a Sci-fi fanboy, but really, they were great. As Dan points out as well, you can’t ignore the fact that his film Stargate was hugely successful and spawned several T.V. series that are still going. The thing is that I think he has lost his way since 2004′s The Day After Tomorrow. I felt that this film was a huge letdown, and I’m not alone. I also feel that this movie kick-started the recent “movie with a moral” phenomena that has been seen lately. I’m all for stopping climate change etc, but this was taking it to far. To prove my point, does your car make an annoying beep when you are driving without your seatbelt? It does? Does it annoy the life out of you after the first 10 seconds? It does? Exactly! We all know it’s there and something that we all need to pay attention to, but I don’t reminded about it all the time. It gets grating after a while.


2012


I watched the first trailer for 2012 and recoiled in terror. The movie looked bad, very bad. I watched a Bently drive off a plane, observed the battlestar gallactica sailing in the ocean and it seemed to me that Emmerich was sticking to his path, but now that I’ve seen it? Well, I’m surprised to say it, but I enjoyed it. I started to realise my first impressions may be wrong when more information started to filter through the Internet. More trailers were seen, more facts revealed, and my number 1 fear that this would be another “look at what your doing to the planet” movie was soon allayed. Turns out that 2012 is what I think has been missing from the film line-up this year. It’s not a movie that wants you to think, doesn’t want you to look behind the scenes. Instead, it’s an all out action film that encourages you to sit down and shut up.


The premise of the movie is linked into the Mayan calendar. Before the Gregorian calendar was the Mayan calendar, which starts over in 2012. What is the significance of this rollover? Well none really, but throughout the years, suspicious minds have mumbled that this may be a fresh start. What does this mean to you and I? Well, according to Emmerich it means that quite simply unless you are rich, a head of state or somebody that is going to bring something to the table of humanity, you are going to die! Simple! There is no missile waiting, locked and loaded to shoot an asteroid out of the sky. There is no tunnelling machine to dig down to the earth’s core and save us. You are just going to die, plain and simple!


Now that we have got that out of the way, why did I like this movie when everyone is slating it? Well, for one, it really is a bargain; a Hollywood disaster movie greatest hits film if you will. It takes the best parts of Armageddon, Deep impact, poseidon, earthquake and any other film you care to mention, takes out the best parts and puts them all together into a 3 hour film, full of action, some corruption and politics and the saving of dogs. Yes, the saving of dogs. Did Emmerich’s dog die when he was younger and now he is trying to make up for it? One day the pooch will get it! I’m sure of that. The corruption and politics doesn’t get in the way of the action either, which is the way it should be. There has to be a bit of a plot, so your token government corruption, hero trying to save his family and scientific shuffling of feet plot devices have all been utilised but kept to a minimum and left you free to take in the at times over-whelming special effects and on screen action. Don’t get me wrong. I’m all for the “thinking man’s” film, however, sometimes I just want to be entertained. Pure and simple. If you go into the cinema with the same attitude, you will enjoy 2012. It’s not the best you will ever see, it’s not an oscar contender, and there are certainly some eye-rolling moments, but it’s enjoyable. That is the point of going to see a movie, isn’t it?


So what’s my verdict on this film? It is highly watch-able and I’d recommend it to anyone, however, it is not a great film. For me, the litmus test comes in the form of a repeat screening. Would I want to see the film again soon when it appears on DVD or even catch it again in the cinema, and in this case I have to say no. I’ve seen it, I’m happy with what I seen and I’m good for a couple of years. For that reason I’d give it an average mark. So, go see it, just don’t expect to see it again anytime soon.


What did you think of 2012? Have you seen it? Leave your comments below or visit out Forums.


Iain’s verdict: B- Does exactly what it promises.

2012 Review: Expect the Expected

Let me start my review with a disclaimer that I love Roland Emmerich films. I’m not saying the guy is a genius, but he knows how to do big movies with big casts and at least make it fun to watch. So, I came into his latest film, 2012, ready to see basically Independence Day meets The Day After Tomorrow. And you know what? I got it.


The film follows mostly two groups of people who are dealing with the end of the world in the year 2012. We start off with Dr. Adrian Helmsley (Chiwetel Ejiofor) in 2009 learning that solar activity has caused the Earth’s core to heat up. We follow the next few years as he works with Chief of Staff Carl Anheuser (Oliver Platt) on researching the issue and finding a solution (it’s just as enigmatic in the movie as it is in my description). Eventually we make it to 2012, where Helmsley and crew realize that things are going to get worse a lot quicker than they thought.


Also in the title year, we meet Jackson Curtis (John Cusack), novelist and bad parent/husband, which explains why his wife lives with another man now. He takes his kids on a camping trip to Yellowstone, where he meets Mr. Charlie Frost. Frost is a self-proclaimed prophet who believes the world will end in 2012 because the Earth’s core will melt, leaving the crust to move around (“shift”), creating every known geological disaster at once. He also knows about a conspiracy in which spaceships are being built to save those with money to buy a seat. We soon realize he’s correct, and Jackson takes his family on wild ride to get to the ships.


Before I get into plot or characters, I know everyone wants to know about the one thing you are really going to see the film for: the special effects. They were good, as to be expected, but they were mind-numbing at times. There was so much destruction going on that it was kind of hard to take it all in. Any scenes where people were involved in the destruction instantly became more interesting, and I thought as a whole they were done very well. Unfortunately, there were many less “Wow” moments that I would have thought to see in a film like this. I was simply underwhelmed.


That being said, the plot for the film bordered on absurd. Sure, the technology and the natural disasters we see are explained in a way that makes them seem reasonable (as if that mattered to us), but I found it convenient that Curtis and crew were always one step ahead of the destruction. The probability of them surviving the trip they made from Los Angeles to China is so small, that if I made a bet on it, I could afford multiple seats on one of the ships. There are so many “well, that’s convenient” moments that you start to roll your eyes after a while. The overall story is pretty thin, but there’s so much action that you almost don’t even notice it.


What you do notice, however, is the wide range in dialogue quality in the script. There are scenes (especially with Curtis’ kids), where they are very on the nose and almost Michael Bay-ish with the humor. However, there are some very touching moments between characters when they know one isn’t going to survive. Yes, at times the film is cheesy and unbelievable, but I have to admit that scenes like the one between Helmsley and his father definitely moved me.


I don’t want to give any spoilers, but I will say that one of the things that made me the most mad was the ending. Other than the fact that the end itself was very “and they all lived happily…”, the plot surrounding the climax was silly. The message was clear, but the results weren’t as satisfying as they made it seem.


All in all, when you see 2012, you are getting what you paid for: Tons of CGI destruction, an ensemble of characters that come together at the end, and a big message about humanity as a whole. Oh yeah, and cheesy humor and unbelievable luck.


Final Grade: C+

2012: Soren Ulfert is Dead

I don’t want to gloat and say I called it, but…I called it. Yesterday, we reported the death of Professor Meyers, and it seemed like the IHC was cleaning house on anyone involved in uncovering the conspiracy. News Done Right is reporting that Ulfert was found dead in Wisconsin after what looks like a car accident caused by “fatigue”. If by fatigue you mean professional hit, then I believe you. The good thing about the article is it mentions some of the ARG players who helped out Corruption Theory.

The vehicle also contained a copy of the book Farewell Atlantis with hand-written notes in it, including the names Rowan, Celina, DJ, and Dave, as well as a phone number labeled “Professor Meyers.”

If I didn’t know better, I’d say Charlie Frost was next, but we know he’s in the actual film, so that’s not really possible. Maybe they are pursuing him during the events of the movie. That would be a great tie in. We’ll have to wait and see. All in all, this is kind of a depressing end to a viral. We find out that the whole IHC is and it’s humanitarian purpose is a sham, and those that helped figure it out are killed.


2012 opens nationwide November 13th. You can discuss these updates to the viral in the comments below, or on our forum. Also check out the MovieViral 2012 page for more info on the film and its viral campaign.


I’ll have my review of the film up tomorrow morning, and we’ll have Iain’s non-follower review up Friday night or Saturday morning, so stay tuned for those.