That “The Walking Dead” Spoiler and the Death of Viral Marketing


As soon as the east coast airing of the mid-season finale of AMC’s The Walking Dead ended this past Sunday, the various social media accounts associated with the program posted a huge spoiler to the dismay of millions of fans around the world who had yet to see the episode. This has happened before, but not for The Walking Dead. NBC spoiled the death of Danny Matheson during Revolution. The stars and producers of Marvel’s Agents of S.H.I.E.L.D. live tweet every episode – even the Executive Editorial Director of Marvel’s Digital Media Group, Ryan Penagos, gets in on that action. Is this to build hype or is there something much more sinister and scolding behind this behavior? Could this be the end of viral marketing? Find out after the jump. [Read more…]

“Jurassic World” Viral Site Reveals Countdown to Thanksgiving

countdownBriefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme park. Clicking around, fans discovered yet another site – one for the theme park itself! Not much on it yet: a ticker with the latest park news, links to social media such as Facebook, Twitter and Instagram… OH! and a huge countdown clock, which at press time has 9 days, 7 hours and 13 minutes left – which is 9 PM on Thursday, November 27th! Will we have a Jurassic World teaser trailer to be thankful for on Thanksgiving? Find out when the countdown ends!

Jurassic World opens in theaters on June 12th, 2015!

First Augmented Reality Processor To Be Used In Mobile Phones


We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio announced this week they are partnering with wireless platform maker ST-Ericsson to integrate the first augmented reality processor, dubbed the “AREngine,” into their future mobile platforms. Hit the jump to learn just what this technology means and how it may impact ARG campaigns in the future.

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Online Horror Series “Slasher” To Premiere January 26 With Your Help


In an event that should remind us how far we have come with alternate reality games and online technology over the past few years, this weekend sees the launch of a new, interactive web horror series called Slasher. Produced by Mikrotone Enterprises through their site, Slasher will incorporate the company’s patent pending “Breaks” platform to allow audiences the revolutionary opportunity to watch and help decide the course of the show’s story in real-time using chat rooms, polls and other online tools to communicate with the actors onscreen. Hit the jump for more details about when the event will take place and how you can be a part of it.

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Exclusive: “Find Me Event” Starts to Unveil the Grand Design

You guys remember the article we did on Find Me Event, right? It’s the alternate reality game where the viewer helps free a prisoner from the clutches of the evil Architect. Well, the day of reveal is almost upon us and we’re now starting to put the pieces of the mystery together. To see what Find Me Event is all about, hit the jump. [Read more…]

Panem October Aftermath: Rowan the Gamemaster Speaks Out About Lionsgate Issue

A few months back we reported the launch of an ARG for the highly anticipated adaptation of The Hunger Games. But hours after our article went up, we quickly had to take it down. We were informed that Lionsgate (the studio behind the adaptation) was not behind the marketing and that the sites were being taken down. But now that Lionsgate has launched site, it appears that Panem October is back in full swing. Recently, Rowan the Gamemaster, the creator of the Panem October ARG, has come out and given an interview with to talk about the ARG and the situation with Lionsgate. [Read more…]

Exclusive: “Find Me Event” asks your help to stop the Architect

A mystery is gearing up this October, and you could be the one person smart enough to crack it. The Architect needs tools, are you in? More after the jump.
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Read Castle’s Twitter Story “The Case of the Fallen Angel”

This year’s Comic-Con panel for ABC’s hit show Castle revealed a new Twitter narrative titled “The Case of the Fallen Angel”. The show has been using the Twitter account regularly for title character Richard Castle since the first season, and even had a similar narrative during last year’s summer break. The third season premieres tomorrow (9/20), and “The Case of the Fallen Angel” has been solved, so we’ve decided to combine the multitude of 140 character or less parts of the story into one complete narrative that you can read after the break.
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Salt: Day X Exists Last Mission, “Shoot Out”, Now Live


As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week the supposed Day X members you killed were actually on the Agency’s Day X Task Force. This week, in the ninth and final mission, you’ll have to take things into your own hands.
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Salt: Day X Exists Mission 8, “Sniper”, Now Live


As we previously reported, Columbia Picture’s Salt, starring Angelina Jolie, has an interactive story you can participate in at their official website. Every week there is a new mission, and last week Salt needed you secretly take photographs of a Day X package. This week, your shooting skills are put to the test.
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