04 July 2016
25 June 2016
ARGs & Campaigns, Features, News, Reviews, Sci-fi, Social Networks, Viral Marketing, Viral News, Viral Videos
Independence Day Resurgence great viral campaign shame about the rubbish film
INDEPENDENCE DAY RESURGENCE brought back the viral marketing tool in style. Truly immersive content and world building. Entertainment in itself. Sadly, that viral build up was all a LOT better than the actual FILM. In fact, I would go so far as to break my own...
25 June 2015
Editorials, Events, Features, Interviews, News, Reviews, Sci-fi, Social Networks, Trailers
INDEPENDENCE DAY 2
THINGS WE LEARNED FROM THE INDEPENDENCE DAY 2 LAUNCH EVENT In case you hadn’t noticed, there is an Independence Day sequel on the way. It’s been a while coming: twenty years, in fact. And yet, that can be justified both in story terms and production. Relativity theory...
