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“Amazing Spider-Man 2″ Viral Site Makes Dr. Octopus Connection To Latest Trailer

December 7, 2013 by

Amazing Spider-Man 2 Dr Octopus easter egg header

The first trailer for The Amazing Spider-Man 2 has just been released, and already the viral site is making connections to it. While we don’t know the extent of BJ Novak‘s role in the sequel, rumors are swirling that it could be anyone from Donald Menken, Norman Osborn’s assistant, to Dr. Otto Octavious, better known as Dr. Octopus.

In the latest article to be published on the Tumblr site, the Daily Bugle goes behind the scenes over at OsCorp to get the latest info on the company’s latest advancements in technology. [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing, Viral News Tagged With: , , , , , , , ,

‘Amazing Spider-Man 2′ Tumblr Blog Interviews Spencer Smythe

December 4, 2013 by

the amazing spider-man 2 tumblr spencer smythe

Much of The Amazing Spider-Man 2‘s tumblr blog has been focused on reporting on OsCorp’s progress on technological advancements or criminal activity. Now a new post changes its direction a bit by posting an exclusive interview between The Daily Bugle and Spencer Smythe.

For those that don’t know, Spencer Smythe was a robotic and arachnid expert who asked J. Jonah Jameson to fund his projects, having become convinced by Jameson’s editorials that Spider-Man was a menace. After watching a demonstration showing that Smythe’s robot could sense and track spiders, Jameson hired Smythe to capture Spider-Man. His first failed attempted eventually led to an obsession of hunting the Webslinger. He also had a son, Alstiar Smythe, who was also a constant threat to Spider-Man.

Hit the jump for the full interview. [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing, Viral News Tagged With: , , , , , , ,

“Amazing Spider-Man 2″ Viral Marketing Campaign Adds Shocker To List Of Possible Villains

November 29, 2013 by

spiderman shocker

As we get closer to the December 5 release of the first trailer for The Amazing Spider-Man 2, the viral marketing campaign continues to be updated. The last update reported on hydroelectric towers, the latest invention (and possible catalyst to turn Max Dillion into Electro) from OsCorp. We’ve also reported on the slight nods to villains like Ned Leeds (who was the Hobgoblin in the comics), and even Vemon himself. But now a new villain has appeared, and he is expected to shake things up.

That’s right, Shocker is the latest villain from Spider-Man’s Rogue Gallery to appear in the viral marketing campaign. Could this mean that he set to appear in Marc Webb’s Amazing Spider-Man universe, or is this just another marketing ploy? Hit the jump to read the full article and judge for yourself. [Read more...]

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: , , , , , , , , ,

‘The Amazing Spider-Man 2′ Viral Marketing Teases A Few More Villains

October 15, 2013 by

The Amazing Spider-Man 2 Viral Site

The timing of the start of The Amazing Spider-Man 2 viral marketing couldn’t be more perfect. With rumors of a teaser flying about and the NYCC ending, Sony Pictures/Columbia Pictures have launched the official website (in the disguise of a tumblr blog) for The Daily Bugle.

Just as in Spider-Man lore, The Daily Bugle is one of New York’s source for news. Recent postings on the site have pointed out Oscorp Business Holding Steady. The article refers to the climatic battle that happened between Spider-Man and Dr. Curt Connors aka the Lizard in the first installment. But there are other articles that refer to another scientist tied to Peter Parker/Spider-Man’s history and certain technology and equipment that are used by Spider-Man villains. Hit the jump to find out who The Daily Bugle could be hinting at. [Read more...]

Filed Under: Viral Marketing, Viral News Tagged With: , , , , ,

Found On Reddit: Emma Stone’s Yearbook Photo, Hobbit Chickens, and More!

November 29, 2012 by

Like many people, I lurk around reddit during my downtime, and I find some pretty interesting stuff. Sometimes that stuff relates to movies and television, so I feel obligated to share it with our readers. Check out some recent cool reddit links after the break.
[Read more...]

Filed Under: Fan Made, Social Networks, Viral News Tagged With: , , , ,

WonderCon 2012: “The Amazing Spider-Man” Roundtable Interview With Emma Stone and Marc Webb

March 18, 2012 by

Before their panel at WonderCon on Saturday, I and other reporters got to sit down with director Marc Webb and Gwen Stacy herself, Emma Stone, from The Amazing Spider-Man. During the roundtable interview, the two talk about working on a film that has so much anticipation, how much dialogue was improvised, the importance of having a scene in a superhero film where the mask gets ripped off, and more. I even tried to pry a bit of information about the film’s viral campaign from Webb, but he was very coy. Listen to the full interview after the break.
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Filed Under: Comic-Con, Conventions, Events, Interviews, Podcasts Tagged With: , , , ,