04 July 2016
29 August 2010
Viral Marketing
Tron Legacy: Theater Standees Use QR Codes
We’ve been keeping tabs on talk that some of the Tron Legacy standees in movie theaters have QR codes alongside them. Now we have proof of at least one in Ohio, which leads to a cross-promotional website for that particular movie theater. It in, it says that Encom is...
23 July 2010
ARGs & Campaigns, Comic-Con, Conventions, Events, Viral Marketing
Tron Legacy at Comic-Con: Viral Update and Video of Panel, Press Conference, and Flynn’s Arcade
Wow, yesterday really was Comic-TRON here in San Diego, and I’ve got the video to prove it. After a great Disney panel that featured 90% Tron Legacy, the scavenger hunt began to get access to Flynn’s Arcade. I was fortunate enough to get in, and it was amazing. The...
12 July 2010
ARGs & Campaigns, Comic-Con, Conventions, Events, Viral Marketing
Tron Legacy Postcards Reveal Japanese Encom Website, New Game, and Countdown To Comic-Con
More postcards were sent out this week for the Tron Legacy viral campaign, and it looks those coded strips actually DO mean something. Thanks to the work of Unfiction members, we now have a new website in the campaign, which features another simple (yet difficult!) flash game from our...
01 July 2010
ARGs & Campaigns, Comic-Con, Conventions, Events, Viral Marketing
Tron Legacy Viral: Arcade Postcards Being Mailed Out
Comic-Con is just a few weeks away, so it shouldn’t be a surprise that the Tron Legacy viral campaign has started up again. This week, postcards for various Encom International classic arcade games were sent out to various people, and it looks like they have a code on them....
15 May 2010
ARGs & Campaigns, Viral Marketing
Tron Legacy Viral To Go Silent “For The Next Few Weeks”
Well, this is unfortunate. After a strong start to the Tron Legacy viral that gave us at least weekly updates, the campaign is looking to lay low for a while. This isn’t too surprising given the amount of work already put into it, yet the film’s release still being...
