30 June 2016
03 October 2010
Viral Marketing
Megamind Rally Breaks World Record
Briefly: A few weeks ago, we told you how Dreamworks was looking break the world record for most people in once place dressed as Superheroes to promote their upcoming Megamind. With Will Ferrell in attendance, KTLA reports that they succeeded by having 1,580 heroes Saturday at LA Live in...
17 September 2010
Viral Marketing
Dress Up As A Superhero To Help Will Ferrell and Dreamworks Animation Break a World Record
Will Ferrell made quite a splash at Comic-Con this year by showing up in costume as his animated title character for Dreamwork Animations’ Megamind. Now Ferrell looks to make an even bigger splash, this time in the record books, as a shrewd publicity stunt has been set in motion...
