10 April 2017
23 November 2011
ARGs & Campaigns, Viral Marketing
Mission: Icefly- My First Dead Drop Experience
My final class of the day let out at 12, just as the countdown ended. My phone and laptop were on their way to being dead and I had no life support. Luckily I was able to get to my university’s computer lab and continue watching the countdown page...
19 October 2011
ARGs & Campaigns, Comic-Con, Viral Marketing
Human Preservation Project Puts You in a Comic at NYCC
We haven’t reported on 5 Gum’s Human Preservation Project viral in a while. The last time we checked in, the third testing facility was getting ready to open. Since then, more mysterious packages have been delivered. Also, during the New York Comic-Con, the Human Preservation Project was present, putting...
03 September 2011
ARGs & Campaigns, Social Networks, Viral Marketing
Mission Icefly: Get Ready For Hunt 3.0!
Briefly: The Traelek Institute is gearing up to open another testing facility, but not before they release more Iceflies! You have until Monday to vote for 3 more cities to get the Iceflies. Head over to the Human Preservation Project hub on 5 Gum’s Facebook page to vote for...
15 August 2011
ARGs & Campaigns, Social Networks, Viral Marketing
Second Mission IceFly Drop and Facility 2 Revealed!
In our last update, we pointed you in the direction of the Human Preservation Project Facebook group to help finish the QR code puzzle that would reveal the next part of the game. Thanks to everyone there and the folks at Unforum, a second group of Ice Flies has...
05 August 2011
ARGs & Campaigns, Viral Marketing
“A New Path Awaits” Test Subjects
Wrigley’s 5 Gum viral campaign, Human Preservation Project, has been keeping us busy in the Traelek Institute testing facility. We’ve also been busy collecting Key codes from 5 Gum which have the Ice Fly symbol on the packaging to unlock new tests. This week, test subjects found out that...
