The Veronica Mars Movie isn’t just any ordinary TV series that made the jump to a full length feature film. It is a film that is entirely funded by unpaid viral marketing fans, thanks in part to a KickStarter campaign launched by show creator Rob Thomas and series star Kristen Bell. This launch actually would never have taken place if the fans didn’t rally together to get the campaign going. Which is why it was one of our 15 favorite viral campaigns of 2013.
Most you already know the story, but for those who don’t, the Veronica Mars Movie is the first full-fledged movie funded by the Internet, or in this case the fans on Kickstarter. The campaign was one of the fastest to reach $1 million in one day, and $2 million in two days, and ended up with a whooping $5.7 million by the end of the campaign. But there are some other aspects to consider when the campaign ends, like the viral marketing campaign. Hit the jump to check it out. [Read more...]