30 June 2016
25 June 2016
ARGs & Campaigns, Features, News, Reviews, Sci-fi, Social Networks, Viral Marketing, Viral News, Viral Videos
Independence Day Resurgence great viral campaign shame about the rubbish film
INDEPENDENCE DAY RESURGENCE brought back the viral marketing tool in style. Truly immersive content and world building. Entertainment in itself. Sadly, that viral build up was all a LOT better than the actual FILM. In fact, I would go so far as to break my own...
25 June 2015
Editorials, Events, Features, Interviews, News, Reviews, Sci-fi, Social Networks, Trailers
INDEPENDENCE DAY 2
THINGS WE LEARNED FROM THE INDEPENDENCE DAY 2 LAUNCH EVENT In case you hadn’t noticed, there is an Independence Day sequel on the way. It’s been a while coming: twenty years, in fact. And yet, that can be justified both in story terms and production. Relativity theory...
18 November 2013
Interviews, News
Top 10 Things We Learned At “The Hunger Games: Catching Fire” Press Day
Part of what makes The Hunger Games so fascinating is that it has been able to capture the world by storm through its stories about love, friendship, and political allegory. There are also some pretty thrilling action sequences that make for an exciting read. So now these trilogy of...
20 March 2012
Viral Marketing
“The Hunger Games” Review: A Beautiful, Faithful, And Emotionally Engaging Adaptation
Adapting a novel that has a huge following can never be easy. Fans will not hesitate to rip the movie apart into tiny little pieces if its not up to or even exceeds their expectations, and for Gary Ross, he was tasked with the directing one a movie with...
